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Marketing Tips & Education for Businesses

June 15, 2016

Online Marketing: How Online Marketing Can Help Your Business

Online marketing is quickly becoming the central focus for how companies market themselves. With more people connected to the internet than ever, a business that doesn’t include online marketing in their marketing plan will certainly have a gap in their overall marketing reach. We, here at Portside Marketing, understand that the concept of online marketing may be new to some people, especially those just starting up with their businesses. For this reason, we’ve put together […]
April 20, 2016

Content Marketing: Creating a Strategy to Elevate Your Business

Content marketing is taking over where traditional marketing leaves off by showing that your company is more than just a brand. Sharing useful content through your company creates trust with your customer which is vitally important. Customers who trust your company are more likely to share their opinions with their friends and family. This helps generate new customers and increase revenue. More and more companies are increasing their marketing budget to make room for content […]
April 19, 2016

Content Marketing Tips and Strategies to Help Your Business

Content marketing is a marketing strategy that focuses on creating and distributing consistent content that is considered to be valuable and relevant. Companies use content marketing to attract and retain their desired audience and drive customer actions by changing or enhancing customer behavior. Content marketing is becoming more and more popular as consumers strive to live in an ad-free world. The public now has several options to watch television, listen to the radio, and even […]
April 8, 2016

Reputation Marketing: Getting Your Customers to Work for You

Reputation marketing is an extremely important part of helping your business grow and succeed. Marketing has changed greatly over the years and the evolution of social media has given companies a better way to interact with their customers while giving those customers a voice. Customers now have more control then they ever have before when it comes to influencing their peers and steering business towards companies that they favor. This has forced marketing in a […]
March 16, 2016

SEO: Do You Need Search Engine Optimization for Your Website?

SEO is a term that refers to search engine optimization. This practice helps increase your website’s visibility against others in a highly competitive online market. The term SEO can also be used for the phrase “search engine optimizer” which is someone who will help your website get the visibility that you desire by using SEO techniques. As with any business, we must carefully weigh the pros and cons of each expense. Sometimes it can be […]
March 15, 2016

SEO: Everything you need to know about Search Engine Optimization

SEO, also known as search engine optimization, is the process of maximizing visitors to a website by using approaches that improve the way website content is ranked by search engines. This means that your website will appear higher on the search results without you having to pay additional fees. SEO content must be engaging and relevant to the people you wish to attract to your website. It also must be written in a way that […]