Lisa Parziale

July 17, 2017

User Experience Design for Maximized Website Results

User experience design is a style of website design that positively influences the emotions and attitudes of your website visitors. It focuses on the important relationship aspect between your website visitors and your website. Creating a website with a great user experience design entails taking several things into account. First of all, you want to create an efficient website that is easy to use. You also want to have a website that appeals to an […]
July 10, 2017

Psychology of Web Design and Its Effect on Your Customers

Psychology of Web Design shows how colors, fonts, and spacing influence your customers’ moods. Many people don’t realize that good looking content is only part of the overall big picture that is your website. A certain look can generate positive feelings from visitors and this can lead to more sales. The experts at Portside Marketing understand the psychology behind effective websites. We can help you use this information to create a website that helps you […]
June 28, 2017

Pages per Session Importance in Google Analytics

Pages per session statistics are another great aspect of the free Google Analytics tool. This is feature, like many others, allows you to see how effective your website is for your target customers. Learning the ins and outs of Google Analytics is important for anyone with a website. However, the tool can be quite overwhelming at times. Thankfully, Portside Marketing is a Google Certified Partner. This means that we meet and exceed specific requirements that […]
June 21, 2017

Session Duration is a Useful Metric that is Often Misunderstood

Session duration is a statistic frequently seen on the free web tool, Google Analytics. This is one of many metrics used to analyze trends and patterns regarding your website. Knowing how many people are visiting your website as well as what pages they’re viewing and how long they’re viewing them is important. This allows you to see which areas of your website are the most effective and which need work. Having a well-functioning and engaging website […]