Portside Marketing

August 16, 2017

Understanding the History of Web Design

The history of web design covers many different aspects of how people have designed websites for decades. Since websites are so commonplace now, it can be difficult to look back and think about what websites were like originally. The history of web design goes back to the late 1980s, and has changed significantly since then. Here is an overview of what has changed since web design first began. The History of Web Design Up Through […]
March 24, 2017

Search Rankings & Reputation – How Do You Rate?

Are you aware of just how many things go into determining search rankings for websites? It used to be that you just had to have the right URL and the right keywords. It didn’t even matter how those keywords were used. Now, the game has changed entirely. There are dozens of factors that go into figuring out your search rankings. One of the newest factors to enter the mix is your reputation. Do you know […]
March 17, 2017

Social Signals & Search Rankings – What to Know

The social signals that you can get from your social media accounts can be a bit confusing if you don’t know what to look for. Very few people actually fully understand how much power these social signals really hold. However, those cues can say a lot about what type of search rankings that you get for your website. The more engaged your audience is, the better your ranking has the potential to be. The problem […]
March 10, 2017

Optimizing for Mobile Effectiveness and Best SEO

When you are coming up with an SEO strategy, you need to include optimizing for mobile website effectiveness in that strategy. Your mobile website is the portal half of your visitors will visit you with. You need to make sure that you are optimizing for mobile success if you want those visitors to enjoy their experience. The best way to get the most out of a mobile experience is to set up your responsive website […]