Marketing

The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!

February 4, 2016

Get High Quality, Natural Links

For Immediate Release: February 4, 2012 – Flower Mound, Texas Post by Lisa Parziale, Co-founder of Portside Marketing, LLC Under Creative Commons License: Attribution No Derivatives How to Get High Quality, Natural Links to Your Website We are constantly asked, how do you get super high quality, natural links from the search engines, especially Google? Well, first let’s get it out of the way, Google and SEO in general are constantly changing and we must […]

January 28, 2016

Facebook Top 5 Marketing Tips

So you want to market yourself or your business on Facebook? You are right on track! Facebook is a major source of traffic that can bring in leads, customers and new business.Many businesses overlook this relatively inexpensive, highly effective marketing strategy. Not only can you garner new customers, but you can even target a specific age group, gender or even status. Married? Single? So how can you make the most of your time using Facebook […]

January 7, 2016

Twitter – 140 Powerful Characters

Maybe you have heard of it, the phenomenon known as Twitter? If you are one of the thousands of business owners who have leveraged this tool, good for you! This article may be a recap or simply an affirmation of all your great work thus far using this tool. However, if you are one of the hundreds of thousands of business owners who laugh at and even mock Twitter, summing it up as a huge […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.

October 21, 2016

Making An Egg

February 11, 2016

The Company’s Personnel is Most Important

March 4, 2016

Look What’s Behind the Couch

April 16, 2020

How to Market to Gen Z and Millennials

Let’s cut right to the chase. Marketing can be difficult as a small business. Your budget may be small, you may not have a very large target audience yet, and you are looking for every way possible to build your brand. Then you read somewhere, that marketing to gen z and millennials can seriously open up your target audience. But exactly how do you market to generation z and millennials in a way that they […]

June 5, 2020

Why Local Links are Still Needed in 2020

When you’re marketing a local business it’s easy to put up billboards and other offline marketing strategies to drive traffic. But now that we have transitioned into the digital era it’s important you understand why social links are needed in 2020 and beyond. Marketing your local business online is what successful and thriving local businesses are doing. Having a good SEO strategy is great for business. This is no surprise with how many people shop […]

June 17, 2020

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]

June 18, 2020

Business owner using Facebook Marketing on multiple devices

Is Facebook Marketing Effective?

Facebook was founded 16 years ago, and in this time has grown from an application made in a dorm room to a social media giant used by millions and millions of Facebookers. It has become one of those mediums many can’t live without and so has Facebook marketing. It started as a social network, to share pictures, stories, and ideas. Over time it’s evolved into a platform where businesses can be built. Almost instantly becoming […]