SEO
The Marketing Blog
Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!June 7, 2016
Backlinks Built Using Social Media Channels As we discussed in Social Media is the New SEO Technique article, Google and other search engines are indexing Facebook and Twitter content, including links. That makes social media sites an integral part of your search engine optimization strategy. Build natural backlinks that are directed to your website and ensure your content is valuable, so that it is shared and passed around freely. To do this, you will want to […]
June 7, 2016
Social Media the New Search Engine Optimization Technique As you know, Search Engine Optimization is a constantly evolving set of tasks that continue to evolve with each iteration of Google. It has always been a mainstay in optimizing your website design and maintenance to use natural, content rich development practices. But we all know, in the past there has been a lot of usage and successes with backlinks. Those ranking optimization techniques are becoming a […]
June 6, 2016
The Anatomy of a Press Release A press release is a newsworthy document generally used to pique the interest of other publications or targeted media outlets. Press releases – which are usually written in third person – must contain at least six crucial bullet points (who is the story about? what is the story referring to? where is the event taking place? when is the event taking place? why is story relevant? how is this […]
May 30, 2016
Facebook vs. Google+: The Phenomenon In today’s day and age, Social Media has become somewhat of a necessity. We, as human beings, don’t converse on the phone or text message as much as we used to. Even email messages – which are extremely essential for businesses and for personal use – have become ingrained in our society today. One can simply access local Wi-Fi or power on his/her 3G/4G network through a smartphone to message […]
May 25, 2016
What is Facebook Edgerank? Many people don’t associate business with Facebook but Edgerank is different. When one thinks of Facebook, you think of social networking. You think of liking your friend’s posts, or posting a video of a cat playing a piano. It’s definitely the last place you should use as a marketing tool. Or is it? Many people get bombarded with pictures, and cliche posts when they scroll through their news feed. This gives […]
Quote of the Day
Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
December 27, 2016
Leadership is the art of getting someone else to do something you want done because he wants to do it. – Dwight Eisenhower
July 9, 2018
Google maps is a staple for many in this fast paced world, both customers and businesses alike. Now, Google My Business updated the way their directions heatmap works. It’s now easier than ever for businesses to track the starting point where their customers request directions. Understanding where your customers are originating helps businesses know which areas to target with their advertising. Businesses can then really focus their social, print, and hyperlocal advertising as needed. They […]
August 9, 2018
Simply being visible on Google and other search engines aren’t enough if you want to truly compete with others in your business. You need to take advantage of all the resources out there to help you get your business the most visibility. Google My Business is one of those tools that can truly help to manage your presence on Google. It’s not only easy to use, but it’s also free. So why wouldn’t you take […]
December 14, 2018
The term “Digital Marketing” has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature. Today it could refer to several different types of internet marketing that have become more effective than print advertising. If you’re in the business world, it’s important that you understand what each subset of digital marketing entails. Likewise, it’s important to know […]
January 24, 2020
Have you been trying to understand search engine optimization? Is it like learning a second language? We understand learning another language can be tough and SEO can be confusing too. But, this article is going to break it down into bite-size pieces and serve as a guide you return to again and again. This article will simplify SEO for you. We are going to uncover all of the core concepts of search engine optimization every […]