The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
May 23, 2016

10 Ways to Use Social Media to Increase Ranking

10 Ways to Use Social Media to Increase Ranking Many entrepreneurs nowadays host their business online, rather than offline. In order for online businesses to be successful, the business owners must increase their website’s ranking in the search engines (i.e. Google, Yahoo, Bing, or AOL). To receive higher click-through rates to your website and/or blog, it is extremely imperative that you focus on increasing your ranking during your first year of business. One of the […]
May 15, 2016

SEO Results – Video Testimonial

Kathy Sadowski of Keystone Massage Therapy talks about how her business started realizing new customers through effective Search Engine Optimization and Mobile & Local Media.
May 3, 2016

How to Sign Up for Google Authorship

How to Sign Up for Google Authorship Are you looking to bring more brand awareness to your business? Google Authorship is your answer. To sign up for Google Authorship, you must first sign up for Google+ (Google Plus). If you do not have a Google or Gmail account yet, please click this link to sign up. You will then be directed to the page below: Before signing up for Google Authorship, sign up for Google+ […]
March 19, 2016

New Facebook Timeline

At the end of March, Facebook will force all Facebook pages to convert to the new timeline. But before you even fret about this, we are here to tell you – this is good news. The new timeline affords more room (810px verses 520px) and offers a better approach to “tabs” that users can actually see. The tabs will work the same way but again, offer a much wider palette to work with that actually […]
February 4, 2016

10 Reasons to Blog

Not everyone “gets” blogging or sees its value in business. So we thought we would share the top 10 reasons you may want to consider a blog as part of your marketing strategy. Also, check out our article, To Blog, Or Not To Blog. When you write about a topic, you become the expert. Or more importantly, people perceive you as one! It builds your brand and positions you as the leader in your industry. […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
September 13, 2016

It’s Never Too Late to Make Your Dreams Come True

July 29, 2016

Staying Up All Night

June 7, 2016

Agree to Disagree

July 9, 2018
Google Maps

Google Maps Updates Provide New SEO Opportunities for Local Businesses

Google maps is a staple for many in this fast paced world, both customers and businesses alike. Now, Google My Business updated the way their directions heatmap works. It’s now easier than ever for businesses to track the starting point where their customers request directions. Understanding where your customers are originating helps businesses know which areas to target with their advertising. Businesses can then really focus their social, print, and hyperlocal advertising as needed. They […]
August 9, 2018
GMB - Google My Business

What is Google My Business?

Simply being visible on Google and other search engines aren’t enough if you want to truly compete with others in your business. You need to take advantage of all the resources out there to help you get your business the most visibility. Google My Business is one of those tools that can truly help to manage your presence on Google. It’s not only easy to use, but it’s also free. So why wouldn’t you take […]
December 14, 2018
Digital Marketing

What are the Different Types of Digital Marketing?

The term “Digital Marketing” has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature.  Today it could refer to several different types of internet marketing that have become more effective than print advertising.  If you’re in the business world, it’s important that you understand what each subset of digital marketing entails. Likewise, it’s important to know […]
January 24, 2020
A tablet showing the Google search engine

The Simple Guide to Search Engine Optimization For Beginners

Have you been trying to understand search engine optimization? Is it like learning a second language?  We understand learning another language can be tough and  SEO can be confusing too.  But, this article is going to break it down into bite-size pieces and serve as a guide you return to again and again. This article will simplify SEO for you.     We are going to uncover all of the core concepts of search engine optimization every […]