content marketing Archives - Page 2 of 2 - Website Design Flower Mound Logo Designer Dallas Web Design

content marketing

The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
June 25, 2019
Business Assets for Marketing

Important Business Assets You Need to Have

When you own a business there are many things to consider. From inventory to employees to accounting, you’re always busy doing something. One thing that can’t get lost in the shuffle is how you market your business and manage your business assets. These days everyone goes online to look for a business or service they need. Once they find a few, they search how successful they are via reviews. That’s why you need to make […]
December 14, 2018
Digital Marketing

What are the Different Types of Digital Marketing?

The term “Digital Marketing” has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature.  Today it could refer to several different types of internet marketing that have become more effective than print advertising.  If you’re in the business world, it’s important that you understand what each subset of digital marketing entails. Likewise, it’s important to know […]
December 7, 2018
Search Engine Optimization (SEO)

What is Digital Marketing?

As we’ve moved further into the technological age, buying behavior has changed drastically. Now, more than ever, consumers are buying things online. The shift in purchasing patterns requires businesses to market digitally. No matter what your company offers, or how big or small it is, learning how to market in the fast-paced digital world is a must. Understanding how to market to the online masses requires certain finesse and a fair amount of strategy. Many […]
November 8, 2018
Frisco Roofing Website Design

Web Design Dallas Expert Portside Marketing On Helping Build Websites

FOR IMMEDIATE RELEASE Contact: Lisa Parziale Company: Portside Marketing, LLC Address: 3102 Maple Ave, Suite 400, Dallas, Texas 75201 United States Contact Number: 2142060575 Email: lisa@portsidemarketing.com Website: https://www.portsidemarketing.com/website-design/dallas/ Web Design Dallas Expert Portside Marketing On Helping Build Websites Award-winning Dallas Texas web design expert Portside Marketing continues to help build websites for small and large companies. A local company with years of experience in web design, the sites they build help customers boost their brand, […]
August 21, 2018
Effective Website Design

Dallas Web Design on Offering Full Online Marketing Services Portside Marketing, LLC

FOR IMMEDIATE RELEASE ContactLisa Parziale Portside Marketing, LLC, LLC 3102 Maple Ave Dallas, Texas 75201 US (214) 206-05-75 info@portsidemarketing.com www.portsidemarketing.com Dallas Web Design on Offering Full Online Marketing Services with Portside Marketing, LLC Portside Marketing, LLC, a Dallas Web Design expert, provides businesses with professional, effective online marketing services. A full-service online marketing provider, the main services they offer include website design and search engine optimization. The team at Portside Marketing builds blog and news […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
March 4, 2016

Having the Right Mindset

This page is no longer available, click here to return to the Quote of the Day page.  
December 3, 2016

The Relationship Talk

Quote of the Day - The Relationship Talk
February 18, 2016

You Are A Leader

Quote of the Day by Portside Marketing

Content Marketing is a great way to relate to your customers and potential customers in this internet infused world. By creating and distributing valuable and consistent streams of relevant information you will attract the customers you’re looking for. However, there’s a lot more to content marketing than just posting on a blog and hoping for the best.

Companies like Portside Marketing in Dallas, Texas are experts at content marketing. They excel at helping their clients get the attention that they desire through content marketing. Now you can learn how to take your content marketing to the next level based upon their success.

Customers and Content Marketing

Taking your content marketing to the next level requires focus, dedication, refinement, and drive. The first thing that you’ll need to do is pay close attention to customer personas. Any marketing strategy focuses on the needs of the customer. By having a clear vision of the customer persona you wish to attract, you can take your content above and beyond what you thought was possible.

Before you can hone in on your ideal customer persona, you need to understand what a customer persona is. Think of it as your imaginary target customer. You can create this persona by identifying key information. First, talk to existing customers. Learn about their decision making process. Find out what brought them to you and what they like about your product or service. You can also study web analytics. Find out how people are finding your website, how long they’re spending on your site, and what links they click. Go to events and have discussions with potential customers that you would like to attract. Events also help you see what your competition is doing and how they’re attracting customers.

Once you figure out your customer persona you’ll have more information about how you can reach them. Remember that your goal is to create great content that will bring value to these customers.

Building a Content Marketing Strategy

When creating your content marketing strategy, incorporate the whole team. Creativity flows better from a group than an individual. Regular meetings can help enhance creativity across the team while building connections. Each member of your team will be able to bring a unique perspective and their own experiences to the table. Having a variety of views is important in creating a better customer base.

As you build your content marketing strategy you’ll want to keep in mind your brand values. Think about what your brand will represent to your target customer. Your content should reflect core brand values and be easily recognizable to your customers. In addition to providing valuable information, you also want to connect with your customers to build loyalty.

Putting Your Content Marketing Strategy into Effect

You’ve got your target customer persona and input from your team for your content marketing strategy. By now you will have a good idea of what content will be valuable to your customers. To put your strategy into action you’ll now need to set a schedule. This is where many companies start to fall behind. You want your customers to be able to expect regular communications from you. This creates a relationship and they will look forward to your new content. This also helps increase engagement which is a big goal of content marketing.

Create a schedule that will work for you without being too demanding. You don’t want to fall behind and struggle with keeping up with your content. If your schedule is too frequent then your content may begin to decrease in quality. You want a predictable schedule that isn’t too demanding on your resources. You can also use scheduling tools to help post the information onto your social media pages. Remember that the better you are about sticking to your schedule, the more engagement you will receive.

Maximizing Your Content Marketing Strategy

Content marketing doesn’t need to be limited to one specific medium. By using different mediums you are strengthening your brand and broadening your spectrum. Different people enjoy seeing information in different formats. Some may prefer reading a blog while others may prefer watching a video. By utilizing more than one type of content you will keep your information fresh for your customers and reach more people.

It’s easy to get sucked into a routine of playing it safe with your strategy. However, sometimes taking risks can be very rewarding. You don’t want to do the same thing that everyone else is doing. If you learn that all of your competitors are only making videos, then try making videos and blogging. If your competitors are using Twitter, try adding Instagram or other social media options. When it comes down to it, what works for everyone else may not necessarily work for you. Keep an open mind as you experiment with options. Monitor what channels provide you with the feedback and interaction that you strive for.

Don’t be afraid to occasionally mix things up for your company either. If videos have been a successful medium for you for several months, don’t get trapped in the idea. Consider other mediums even if your videos are doing well. The internet and your customer persona are constantly changing. By occasionally venturing out and trying different mediums you may find an additional method that works extremely well with your content marketing strategy.

If you have any questions about content marketing, please reach out to Portside Marketing in Dallas, Texas at (972) 979-9316.

February 11, 2017

Content Marketing: Take Your Content to the Next Level

Content Marketing is a great way to relate to your customers and potential customers in this internet infused world. By creating and distributing valuable and consistent streams of relevant information you will attract the customers you’re looking for. However, there’s a lot more to content marketing than just posting on a blog and hoping for the best. Companies like Portside Marketing in Dallas, Texas are experts at content marketing. They excel at helping their clients […]