seo
The Marketing Blog
Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!June 7, 2016
Backlinks Built Using Social Media Channels As we discussed in Social Media is the New SEO Technique article, Google and other search engines are indexing Facebook and Twitter content, including links. That makes social media sites an integral part of your search engine optimization strategy. Build natural backlinks that are directed to your website and ensure your content is valuable, so that it is shared and passed around freely. To do this, you will want to […]
June 7, 2016
Social Media the New Search Engine Optimization Technique As you know, Search Engine Optimization is a constantly evolving set of tasks that continue to evolve with each iteration of Google. It has always been a mainstay in optimizing your website design and maintenance to use natural, content rich development practices. But we all know, in the past there has been a lot of usage and successes with backlinks. Those ranking optimization techniques are becoming a […]
June 6, 2016
The Anatomy of a Press Release A press release is a newsworthy document generally used to pique the interest of other publications or targeted media outlets. Press releases – which are usually written in third person – must contain at least six crucial bullet points (who is the story about? what is the story referring to? where is the event taking place? when is the event taking place? why is story relevant? how is this […]
May 30, 2016
Facebook vs. Google+: The Phenomenon In today’s day and age, Social Media has become somewhat of a necessity. We, as human beings, don’t converse on the phone or text message as much as we used to. Even email messages – which are extremely essential for businesses and for personal use – have become ingrained in our society today. One can simply access local Wi-Fi or power on his/her 3G/4G network through a smartphone to message […]
May 25, 2016
What is Facebook Edgerank? Many people don’t associate business with Facebook but Edgerank is different. When one thinks of Facebook, you think of social networking. You think of liking your friend’s posts, or posting a video of a cat playing a piano. It’s definitely the last place you should use as a marketing tool. Or is it? Many people get bombarded with pictures, and cliche posts when they scroll through their news feed. This gives […]
Quote of the Day
Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.June 13, 2017
Google Analytics is an excellent free service that tracks nearly everything to do with your website’s traffic. Every website can benefit from using this valuable tool. Both business and personal websites alike can use analytics about website traffic. Many people find Google Analytics to be confusing or overwhelming. Portside Marketing is a Google Certified partner. Our expert staff can help you with search engine optimization for your site. We work closely with Google Analytics to […]
June 16, 2017
Bounce Rate is a technical term seen commonly when dealing with SEO. However, many people aren’t aware of what this term means. This number is displayed as a percentage. It indicates which percentage of visitors only view one page on your website. While traffic is always good, the goal is to retain visitors and draw them to other parts of your website. A high bounce rate indicates that most of the visitors to your site […]
June 21, 2017
Session duration is a statistic frequently seen on the free web tool, Google Analytics. This is one of many metrics used to analyze trends and patterns regarding your website. Knowing how many people are visiting your website as well as what pages they’re viewing and how long they’re viewing them is important. This allows you to see which areas of your website are the most effective and which need work. Having a well-functioning and engaging website […]
June 28, 2017
Pages per session statistics are another great aspect of the free Google Analytics tool. This is feature, like many others, allows you to see how effective your website is for your target customers. Learning the ins and outs of Google Analytics is important for anyone with a website. However, the tool can be quite overwhelming at times. Thankfully, Portside Marketing is a Google Certified Partner. This means that we meet and exceed specific requirements that […]