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ADA Website Compliance & Accessibility

ADA Website Compliance & Accessibility


Our AI-powered solution is revolutionizing the industry.



The Americans with Disabilities Act (ADA) states that every business website has to be accessible to people with disabilities. The Law prohibits discrimination based on disability by places of “public accommodation”, meaning websites or brick-and-mortar facilities.

People with disabilities, specifically those who are blind or visually impaired, have been filing lawsuits against businesses over website accessibility issues, and many of them were winning.


Web accessibility is a set of design guidelines, rules, code standards, and behaviors. They are used to enable people with disabilities, which comprise 20% of the world’s population, to use websites effectively.

To achieve this, the W3C (The World Wide Web Consortium) has created the Web Content Accessibility Guidelines 2.1 (WCAG 2.1), which guide developers on how to make websites accessible.

The WCAG focuses mainly on three areas of accessibility: blind people using screen-readers (JAWS, NVDA), people with motor impairments who use only keyboards, and a variety of other disabilities such as color blindness, epilepsy, and minor visual impairments that are mainly focused on the UI and design of the website (color contrasts, animations, fonts, etc.).


A website should be prepared and agile enough to address all forms of disabilities.  For example, does your website contain videos?  If it does then you need to provide audio captions as well as transcripts for those with auditory or cognitive issues.

In order to comply with the 2010 ADA Standards for Accessible Design, a clean and minimal layout must be considered for those with cognitive and learning disabilities. Larger buttons and customizable text is also needed to assist those with visual impairments.

It makes it easier for a wide audience to use your website when a user can change the spacing, size, color and font. It makes them more comfortable for regardless of what type of device they use to access it.


Not yet. Although multiple states have adopted their own accessibility laws. As a result the volume of accessibility-related lawsuits filed against websites has increased in recent years. Plaintiffs have been more successful in these suits than previously. If your website isn’t ADA accessible, you are liable and can potentially face legal action.


Our AI-powered solution that is revolutionizing the industry by making web accessibility simple, automatic, immediate and affordable, in compliance with the WCAG 2.1, ADA, Section 508 and other worldwide legislation. By using DentalROI’s Accessibility, you will significantly reduce costs and time, making web accessibility achievable for your practice.

Our developers have accumulated extensive experience and have partnered with accessiBe. We can integrate the accesiBe widget into your website in order for people with disabilities to identify and use the website as normally.

Once the widget is integrated it will then provide a summary of any existing issues. Upon a review of the summary of existing issues we can then provide additional time estimates for fixing those issues.

Web accessibility (ADA) lawsuits and demand letters

  1. 300% increase in lawsuits and demand letters from 2018 to 2019
  2. DOJ affirmed that Title III of the ADA applies to websites in November 2018
  3. Estimated 265,000 demand letters sent only in 2020.
  4. 93% of demand letters are settled outside of court for $20,000 – $150,000 on average

Effortless implementation and remediation

Our team will install a JS code that scans, analyzes, and fixes accessibility compliance gaps in up to 48 hours. Upon implementation, your website’s interface will allow people with disabilities to adjust your website according to their needs, without interfering with a website’s codebase, loading times, UI, or design.

Ongoing compliance

After the initial remediation, we will re-scan and re-analyze a website every 24 hours to maintain ADA and WCAG compliance within any new content or pages that are added.


Automation allows DentalROI to significantly cut the costs of becoming compliant, and ultimately make the process of web accessibility, accessible. DentalROI’s Accessibility costs as low as $49 per month (or $490 per year) per domain for websites under 1,000 pages, with additional plans for websites with more pages.