Logo-Portside

We specialize in website design, online marketing & print marketing for small to medium businesses.

Website Design

Create your online presence by developing a website that attracts your target audience and delivers conversions. From information websites to full e-commerce sites, we can build it!

Online Marketing (SEO)

Ensure you are found online with a strong, effective online marketing strategy. Ethical, safe SEO practices for Local & National campaigns. Want to be on page one of Google? Call us!

Reputation Marketing

Customers rely on and use reviews to decide who to do business with. Attain and keep a 5-star rating with our Reputation Marketing services. Call us if you do not have a 5-star reputation.

Logo Design & Print Marketing

From logos to business cards to letterhead, your brand is often your first impression with potential customers and clients. Our award-winning designers can create a brand that gets noticed.

Social Media

Social media is more important than ever! Engage your customers, boost your SEO or simply have a positive image, we have professional media managers that can help.

Press Releases & Media

Have news you want everyone to know about? Press & news releases are one of the best ways to reach your audience and we can even get you in Google News + 100's more!

Award-Winning Logo & Brand Design

Logo & Brand Development

Your brand should quickly establish who you are and project your company image in an instant. We create logos that are the basis of a brand so your company can grow as big as you like. Oh, and we're very affordable too!

Marketing Materials

We can create and print everything you need to look professional and drive sales. Our talented designers know how to layout and design marketing materials that garner action from your customer or clients.

Signs & Banners

We have affordable solutions for your business! Need an office sign or a banner - we can design and print it for you, including acrylic wall signs. Find out more about our custom design and print service.

Professional Logo Design Lonestar Health Systems
Dental Sleep Today Logo

News & Noteables

July 17, 2017
Published by Lisa Parziale at July 17, 2017
Categories

User Experience Design for Maximized Website Results

User experience design is a style of website design that positively influences the emotions and attitudes of your website visitors. It focuses on the important relationship aspect between your website visitors and your website. Creating a website with a great user experience design entails taking several things into account. First of all, you want to create an efficient website that is easy to use. You also want to have a website that appeals to an […]
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July 10, 2017
Published by Lisa Parziale at July 10, 2017
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Psychology of Web Design and Its Effect on Your Customers

Psychology of Web Design shows how colors, fonts, and spacing influence your customers’ moods. Many people don’t realize that good looking content is only part of the overall big picture that is your website. A certain look can generate positive feelings from visitors and this can lead to more sales. The experts at Portside Marketing understand the psychology behind effective websites. We can help you use this information to create a website that helps you […]
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June 28, 2017
Published by Lisa Parziale at June 28, 2017
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Pages per Session Importance in Google Analytics

Pages per session statistics are another great aspect of the free Google Analytics tool. This is feature, like many others, allows you to see how effective your website is for your target customers. Learning the ins and outs of Google Analytics is important for anyone with a website. However, the tool can be quite overwhelming at times. Thankfully, Portside Marketing is a Google Certified Partner. This means that we meet and exceed specific requirements that […]
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June 21, 2017
Published by Lisa Parziale at June 21, 2017
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Session Duration is a Useful Metric that is Often Misunderstood

Session duration is a statistic frequently seen on the free web tool, Google Analytics. This is one of many metrics used to analyze trends and patterns regarding your website. Knowing how many people are visiting your website as well as what pages they’re viewing and how long they’re viewing them is important. This allows you to see which areas of your website are the most effective and which need work. Having a well-functioning and engaging website […]
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June 16, 2017
Published by Lisa Parziale at June 16, 2017
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Bounce Rate Importance and Tips for Improvement for Your Website

Bounce Rate is a technical term seen commonly when dealing with SEO. However, many people aren’t aware of what this term means. This number is displayed as a percentage. It indicates which percentage of visitors only view one page on your website. While traffic is always good, the goal is to retain visitors and draw them to other parts of your website. A high bounce rate indicates that most of the visitors to your site […]
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June 13, 2017
Published by Lisa Parziale at June 13, 2017
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Google Analytics Introductory Guide for Beginners to Achieve Website Optimization

Google Analytics is an excellent free service that tracks nearly everything to do with your website’s traffic. Every website can benefit from using this valuable tool. Both business and personal websites alike can use analytics about website traffic. Many people find Google Analytics to be confusing or overwhelming. Portside Marketing is a Google Certified partner. Our expert staff can help you with search engine optimization for your site. We work closely with Google Analytics to […]
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