Fonts
Fonts can be thin, thick, strong or delicate, and each says something different about you.
Logo Design & Branding
Portside Marketing Designs Custom Logos That Build Memorable Brands
Your brand is often your customers’ first impression of your business. What impression would you like to make? Our award-winning designers create logos that identify your brand in a simple, effective way.
Veteran-owned • Call 972-979-9316
Why it matters
A Professional Logo Shapes How Customers Feel
Logo design is far more complicated than people realize. Customers rarely study the logos on what they buy, yet a logo still shapes how they feel about a business. A strong logo creates instant recognition and builds trust.
A brand can last forever, so it is worth taking the time to create an effective, powerful brand mark. The goal is brand recognition: customers should connect good thoughts and feelings with your logo.
“Portside Marketing helped me build my brand locally and nationally. They knew exactly what to do at every step.”
Our work
Logos We Have Designed
A few favorites. See many more in our logo design portfolio.
Psychology of color
What Feeling Should Your Logo Convey?
Every design choice in a logo creates a feeling. Different colors make people feel differently: blue is professional, purple is passion and red can be powerful. Before we design, we ask what you want customers to feel:
- Comfortable
- Professional
- Reassured
- Important
- Excited
- Fun
- Secure
- Serious
- Safe
- Cutting Edge
The psychology of graphics
The Elements of a Strong Logo
Each design feature plays a part in how people read your brand.
Colors
Colors set the mood. Choosing them deserves time: what are you trying to convey?
Shapes and Symbols
Shapes and symbols carry meaning and make people feel a certain way about your brand.
Images
An image can tell people what you do at a glance, like a cart icon means checkout.
Logo Text
Starting out, words that say what you do matter. UPS and FedEx shortened theirs only once everyone knew them.
White Space
A cluttered or busy logo can turn people off or confuse them. Space lets it breathe.
Our process
How We Design Your Logo
Research, sketches and refinement, with you involved at every step.
Research
We learn your values, your customers and your competition.
Sketching
We brainstorm and sketch concepts by hand.
Refining
We refine the strongest ideas with you.
Finalizing
We deliver your finished logo, ready to use everywhere.
Built to last
A Logo That Works Everywhere
With logo design, less is often more. Your logo should be:
- Simple
- Memorable
- Versatile
- Enduring
- Appropriate
- Unique
We also consider negative space, active design that implies movement, cultural differences, and how your logo looks on different mediums and backgrounds, from business cards to signs.
Award-winning designers
Work Directly With Your Designer
We have award-winning logo designers on our team. You speak with the designer directly, share how you see your company, and bounce ideas back and forth until the logo is right.
Look for a company that is experienced in both the technical and artistic sides of logo design, and review its portfolio. Then call us at 972-979-9316 to talk about yours.
Logo design questions
Logo Design & Branding FAQ
Can typography be a significant element in a logo?
Yes, typography can be a significant element in a logo design. The choice of fonts, styles, and arrangement of text can convey the brand’s tone, style, and message effectively.
How do you create a memorable icon for a logo?
Creating a memorable icon involves simplifying complex ideas into a visually appealing and easily recognizable symbol. It should be unique, versatile, and relevant to the brand, leaving a lasting impression on the audience.
How do you design a logo?
Logo design involves a process of research, brainstorming, sketching, refining, and finalizing a visual representation that captures the essence of a brand. It requires creativity, understanding of design principles, and consideration of the brand’s identity and target audience.
How do you develop a concept for a logo?
Developing a concept for a logo involves understanding the brand’s values, target audience, and competitive landscape. It requires brainstorming ideas, exploring different visual representations, and refining concepts to create a design that aligns with the brand’s identity and objectives.
How do you ensure that a logo represents the brand's identity?
To ensure that a logo represents the brand’s identity, designers must understand the brand’s mission, values, and personality. They should conduct thorough research, gather feedback from stakeholders, and iterate on the design until it accurately reflects the brand’s essence.
What are some creative techniques for logo design?
Creative techniques for logo design include experimenting with typography, incorporating negative space, using symbolism, exploring different color schemes, and combining various design elements to create visually striking and effective logos.
What is a logo?
A logo is a visual symbol or mark that represents a company, brand, or organization. It serves as a unique identifier and is often the first impression of a business to its audience.
What is the importance of graphic elements in logo design?
Graphic elements such as shapes, lines, and illustrations can enhance the visual impact of a logo and convey specific meanings or concepts. They help differentiate the brand and make the logo more engaging and memorable.
What role does branding play in logo design?
Branding plays a crucial role in logo design as the logo is a central element of a brand’s visual identity. It should reflect the brand’s values, personality, and positioning in the market to create consistency and recognition across various touchpoints.
Let’s Design Your Logo
Schedule a strategy session with our designers to start your brand.