June 21, 2017

Session Duration is a Useful Metric that is Often Misunderstood

Session duration is a statistic frequently seen on the free web tool, Google Analytics. This is one of many metrics used to analyze trends and patterns regarding your website. Knowing how many people are visiting your website as well as what pages they’re viewing and how long they’re viewing them is important. This allows you to see which areas of your website are the most effective and which need work. Having a well-functioning and engaging website […]
June 16, 2017

Bounce Rate Importance and Tips for Improvement for Your Website

Bounce Rate is a technical term seen commonly when dealing with SEO. However, many people aren’t aware of what this term means. This number is displayed as a percentage. It indicates which percentage of visitors only view one page on your website. While traffic is always good, the goal is to retain visitors and draw them to other parts of your website. A high bounce rate indicates that most of the visitors to your site […]
June 13, 2017

Google Analytics Introductory Guide for Beginners to Achieve Website Optimization

Google Analytics is an excellent free service that tracks nearly everything to do with your website’s traffic. Every website can benefit from using this valuable tool. Both business and personal websites alike can use analytics about website traffic. Many people find Google Analytics to be confusing or overwhelming. Portside Marketing is a Google Certified partner. Our expert staff can help you with search engine optimization for your site. We work closely with Google Analytics to […]
May 10, 2017

Near Me Search Strategy Helps Customers find Local Businesses

The Near Me Search Strategy is quickly becoming the new, hot strategy for helping customers find local businesses. Google has recently announced a new qualifier that has been added to search queries. Users can now add “near me” to their search to help locate local businesses or other places. Portside Marketing can help you use this new feature to maximize customer reach among these users. We are dedicated to helping our clients grow their business […]