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Marketing Blog

Online Marketing & Social Media Marketing – why these new marketing tools are important to your business strategy.

January 7, 2016

Twitter – 140 Powerful Characters

Maybe you have heard of it, the phenomenon known as Twitter? If you are one of the thousands of business owners who have leveraged this tool, good for you! This article may be a recap or simply an affirmation of all your great work thus far using this tool. However, if you are one of the hundreds of thousands of business owners who laugh at and even mock Twitter, summing it up as a huge […]
January 28, 2016

Facebook Top 5 Marketing Tips

So you want to market yourself or your business on Facebook? You are right on track! Facebook is a major source of traffic that can bring in leads, customers and new business.Many businesses overlook this relatively inexpensive, highly effective marketing strategy. Not only can you garner new customers, but you can even target a specific age group, gender or even status. Married? Single? So how can you make the most of your time using Facebook […]
February 4, 2016

Get High Quality, Natural Links

For Immediate Release: February 4, 2012 – Flower Mound, Texas Post by Lisa Parziale, Co-founder of Portside Marketing, LLC Under Creative Commons License: Attribution No Derivatives How to Get High Quality, Natural Links to Your Website We are constantly asked, how do you get super high quality, natural links from the search engines, especially Google? Well, first let’s get it out of the way, Google and SEO in general are constantly changing and we must […]
February 4, 2016

10 Reasons to Blog

Not everyone “gets” blogging or sees its value in business. So we thought we would share the top 10 reasons you may want to consider a blog as part of your marketing strategy. Also, check out our article, To Blog, Or Not To Blog. When you write about a topic, you become the expert. Or more importantly, people perceive you as one! It builds your brand and positions you as the leader in your industry. […]