Content Marketing
The Marketing Blog
Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!May 13, 2022
The Value of Hiring a Website Designer for Your Small Business Your website is one of the most important marketing tools you have for your business. It does not matter if you are a start-up, a small business owner, or a large globally recognized company. People and Google don’t care. Your website needs to be up to the challenge. A website designer for small business is how you get started. Because every business starts out […]
March 22, 2021
Print Marketing Trends – Branding 2021 Why Print Will Never Die When you work in marketing, keeping up with the latest trends is the name of the game. As some technologies and strategies become obsolete, others take off like a rocket ship. It’s important to be aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp. What is […]
February 16, 2021
WordPress Marketing Consultants The world of WordPress is ever-changing. WordPress and WordPress consulting are one of the hottest professions around the world. But it’s not easy and knowing how to find the best WordPress marketing consultants can be a challenge. There are a lot of things you must pay attention too when trusting your business with a marketing agency that claims they know WordPress. And, claim they can manage your business and consult you on […]
December 16, 2020
10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
June 17, 2020
No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]
Quote of the Day
Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.February 7, 2016
Achieving Success “To be successful, you have to have your heart in your business, and your business in your heart.” Sr. Thomas Watson
January 21, 2016
Content Marketing is the new marketing approach that distributes valuable, relevant information consistently to attract and keep a well-defined audience with the ultimate goal of creating a profitable customer action. The information distributed by way of content marketing has the intention of influencing customer actions favorably for the company. Since many customers and consumers have adapted to ignoring website advertisements and fast forwarding through commercials on their DVR, these forms of advertising are quickly becoming […]
January 21, 2016
Mobile devices are everywhere. Just take a look around the next time you’re in a coffee shop, waiting at the doctor’s office, or in line almost anywhere. It’s not uncommon to see someone scrolling through social media or browsing websites to help pass time while they wait. Many people also admit to browsing online or shopping right before they drift off to sleep at night as a way to unwind. Approximately 1.2 billion people access […]
January 22, 2016
Portside Marketing will be represented this year at the 2012 eLearning DevCon in Salt Lake City, Utah. June 6-9, 2012 eLearning Dev-Con 2012 – Guest Speaker Lisa Parziale, a co-founder of Portside Marketing will be speaking at the 2012 eLearning Dev-Con this year, presenting techniques and information about programming basics that can be applied to eLearning. She will also be teaching an advanced Flash course geared toward Flash and eLearning. Lisa has over 20 years […]
February 4, 2016
Building a “Welcome” Facebook Marketing Page Small Business Tools – Facebook is selective on who can create non-traditional Facebook tabs on their Fan Pages. Portside Marketing offers a “Welcome” tab featuring a fully-designed, fully-functioning mini-website with videos, photos, and links, added to ANY website. FOR IMMEDIATE RELEASE Flower Mound, Texas – Jan 26, 2012 – Introduction: Portside Marketing started developing Facebook business pages (Fan Pages) in 2010. For most businesses, creating an effective Facebook marketing […]