Search Engine Optimization (SEO)
Getting found on Google Maps or in organic listings will change your business forever!
We often warn our customers, once we turn on the fire hose, we cannot turn it off, so be prepared. That is how effective SEO can be for a small business.
If you need a steady stream of new customers or product sales, Google search is one of the most effective ways to gain exposure and find customers right at their time of need. Meaning, when they are looking for what you have to offer.
SEO Goal is Top 3 Positions on Maps & Organic
Top 3 positions on page one of the Search Results are key.
Positions 1-3 on search engine results pages (SERPS) garner almost 95% of all traffic.
Let me say that in another way.
Being on page one is nice, but if you are not in the TOP 3 POSITIONS on page one, you will still struggle to gain new customers or sell your products.
In our ever busy and noisy world today, the attention span of any searcher is rarely more than 3-deep. If the user finds what they need from one of the top 3 search results, they are unlikely to go any further.
That’s why it is imperative to work toward TOP 3 POSITIONING for as many keywords as possible.
Let Portside Marketing provide a complimentary market analysis to determine how fast we can get you to Top 3 Results!
Lisa and Portside Marketing are simply the best. Our new website looks fantastic and is ranked #1 for 100’s of keywords in our area. If you need a great web developer, look no further. They were the best web designers near me and did a great job.
Local vs Organic SEO
What is the difference between local SEO and organic?
They both serve different purposes and for most companies, both are equally important for many reasons. Let’s find out why.
Performing a search for “Website Design Flower Mound” will result in 2 types of results, plus possibly advertisements or other things, such as featured products and/or videos.
Where your business shows up and how many times is very important, along with how that listing looks and the information it contains.
Let’s look at the two types:
Local Search Engine Optimization
AKA Google Maps
When Google decides to show a “map pack” on a search result page, they only show 3 listings, plus one possible ad. That means, if you are not in the top 3, you will not show up on that page.
Organic Search Engine Optimization
AKA Google Organic or National SEO
Google will show organic listings on every search. They normally show after the map pack, so being in the map pack is ideal. However, in many cases, no map pack shows, so being in the top 3 of the organic listings would be the only way you would show up.
Showing Up in BOTH Search Engine Result Types is The Goal
Organic + Local Search Results = Best Scenario
We always strive to attain as many SERP positions as possible, for as many keyowrds as possible. Saturating search results with your brand is a winning strategy. Focusing on one type of search over another is a bad strategy that unfortunately, many search engine optimization companies do.
Not at Portside Marketing. We aim to dominate every corner of the internet for our customers!
Old-school domination with Search Engine Optimization (SEO)
7 Positions on Page 1 of Search Results
When search was young, dominating an entire page was possible as you can see in the image to the right. We had attained 7 search engine results on one page for a dentist in Hebron, Ohio. This was common a decade ago. This is no longer possible.
Attaining 3 results is typically the most you can achieve currently.
Now, getting as high up and making the most of the combination of Google local search results and Google organic listings is the best use of SEO budget. This is what Search Engine Optimization and Google Maps Marketing is all about now.
Every Keyword Search Produces Different Results
When you type in a keyword search one way, then try another, you may see different results. That is why SEO can be so time-consuming. A good SEO company will go after as many keywords as possible for each keyword cluster.
Getting as many keywords searches for each page can increase traffic and results exponentially.
Google does not rank keywords, they rank pages!
