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Website Design & Development

Website design is one of the most important pieces in an online marketing strategy.

Search Engine Optimization

Portside Marketing has some of the top search engine optimization (SEO) experts in the country.

Logo Design

Portside Marketing has an expert team of graphic designers to create a powerful brand or logo, with award-winning creative services.

Creating the Icon of Your Company

Your brand is often your customers’ first impression of your business. What impression would you like to make?

Logo design is far more complicated than people realize. Many companies don’t fully understand the influence that a logo has over customers. In fact, many customers may not realize the impact a logo has on them. This is because customers don’t typically spend a significant amount of time examining the label on each item they purchase. However, there are subtle things that influence decisions.

Logos Create a Feeling

The expert staff at Portside Marketing understands brand development and logo design. Customers need a logo that identifies a unique brand in a simple, effective way. A brand can last forever, so it is important to take the time in creating an effective, powerful brand mark. Creating a feeling can influence a buyer to select a product or service without the person even realizing it.

Portside Marketing helped me build my brand locally and nationally. They knew exactly what to do at every step. I am thrilled to have found a local company that knew how to help me grow my business.

David Rickenbacher



Schedule a strategy call with us to go over your unique needs.

Logo Design Examples

Highpoint Claims Logo - Logo Design by Portside Marketing, LLC
Frisco Roofing Logo - Logo Design by Portside Marketing, LLC
Muniz Painting Logo - Logo Design by Portside Marketing, LLC
Epic Health Care Logo Flower Mound Texas
First Out Roofing Corinth Texas Logo Design
Standout Management - Logo Design Fort Worth
TX Duck Blinds - Logo Design Texas Logos in McKinney
Dacota Electric Logo - Logo Design by Portside Marketing, LLC
Logo Designer Near Me - Northlake Texas Argyle Area
Classic Cuts Lawn Service - Denton Texas Logo Design Near Me

We can create any logo design to fit your unique needs. Every company has different design requirements and budgets. We’ll work to create a brand package that fits your company.

Logo Design Factors

What are the most important aspects you should consider when creating a logo or brand?

There are many factors that go into creating a great logo design. The logo will help establish a brand’s identity and influence customer’s perception of the brand. So what is the goal? The goal is to create effective brand recognition. Customers should associate positive thoughts and feelings when experiencing your product directly to your brand’s logo. Recognizing a quality product or service in relation to a logo design will help support brand loyalty.

What “feeling” do you want your logo to convey?










Cutting Edge

The Psychology of Graphics in Logo Design

There are a variety of things that make up the “feelings” that people feel when looking at your logo. This is referred to as psychographics or the psychology of graphic design, in this case, as it applies to logo design.

Your customers should know that they can count on that logo design to mean that they will be getting a superior product or service. These influential feelings can be accomplished by the different aspects of your logo. Each design feature plays an important role in identifying your brand. These design features include:


Fonts can be thin, thick, strong or delicate. Each indicate something different.


Different colors make people feel differently. Blue is professional, purple passion and red can be powerful. Deciding on colors is something you want. totake the proper time to thing through. What are you trying to convey in your logo?


If you use shapes or symbols, these can again mean something or make people feel a certain way about your brand.


Liek shape, using an image can quickly help people identify with what you do. Think about how when you see a shopping cart now on a website, you immediate think about checking out. The same holds true for images you use in your logo or brand.


Your text, or words used, are important. When you first start out, using something that explicitly says what you do is important. Think United Parcel Service (UPS), Federal Express (FedEx) and others. They only changed to the shorter version after everyone knew what they did. 


Using white space is important. If your logo is too cluttered or budy, it may turn people off or just plain confuse them.

When thinking through your logo choices, understanding how your logo will be perceived by your ideal customers is key. Logos are often your first impression with your customers.

Lantana Texas Logo Design - Argyle

This logo uses clear text to indicate exactly who they are, then their visuals reinforce it. The use of red, white and blue with a Texas flag was specifically geared toward the pride in Texas the owner wanted to convey.

TX Duck Blinds - Logo Design Texas

This logo again uses clear text to indicate exactly who they are, then their visuals reinforce it. Again, the Texas pride in the logo is big in the state, so using the texas flag with state shape reinforced the brand name.

Other Things to Consider with Logo Design

Logo Design Flower Mound Texas

While logo placement is important, it isn’t the only important thing that you want to consider. The logo itself must be a quality design. Think about the key points of your company that you want your customers to relate to. Consider how you can incorporate those into your logo design. For example, many health-conscious brands will use the colors green and brown to indicate a connection with nature. Different font styles can relay different emotions and feelings. A blocky font style may come off as more ridged than a free-flowing font that appears more artistic. Be wary of creating an overly complex logo. Your logo should be:

  • Simple
  • Memorable
  • Versatile
  • Enduring
  • Appropriate
  • Unique

With logo design, less is often more. Don’t try to incorporate too many factors as this can clutter your logo. You want your logo to identify your company but you don’t want it to be so complex that your message gets lost.

Other things that you will want to consider regarding your logo include:

  • Negative space
  • Active design
  • Cultural differences
  • Different mediums
  • Different backgrounds

You’ll want to consider what isn’t there as much as you’ll want to consider what is there. Think about the impression that the negative space within your logo may influence customers. Active design can bring your logo to life by implying movement. Think about who your target market is and any potential cultural inconsistencies. You’ll also want to consider how your logo will look on different mediums and different colored backgrounds. Having a versatile logo that can be used in many ways will make things much easier for you down the road.

Finding the Right Company for Your Logo Design

There are many companies out there that claim to be superior at logo design. It’s important to take several things into consideration when searching for a company to design your company’s logo. You want a company that is experienced in both the technical and artistic aspects of logo design. Pay attention to award winning companies. Review portfolios when possible to see the logos created by the company. Think about how they make you feel about the company that they were created for.

We have award-winning logo designers on our team!

Speak with the designer directly and give them information about how you view your company and your logo design. Bouncing ideas off each other is important to the working relationship between you and your designer. You need to be comfortable talking about the logo design and discussing different options.

Logo design is important to your company on so many levels. You should find a company who is willing to work with you to create the best logo possible for you and your company.

Contact Portside Marketing at (972) 979-9316 today to find out more about logo design.

More Logo Design Examples

Professional Logo Design Lonestar Health Systems Bedford Texas Logo Design
Fit Revival Logo Lewisville Texas
Premier Indoor Soccer Logo Southlake Texas Logo Design
Trinity Lutheran Church Logo Design Fort Worth
Decatur Texas Logo Design Company
Twisted Botanicals Logo Design Flower Mound
Cleaning Company Logo Plano Texas
A Plus Racing Logo - Logo Design by Portside Marketing, LLC
Apex Golf Solutions Hurst Euless Bedford Logo Design
Blog Logo Design Dallas Texas

We can create any logo design to fit your unique needs. Every company has different design requirements and budgets. We’ll work to create a brand package that fits your company.

Logo Design & Branding FAQ

The most frequently asked questions about logo design and branding.