March 17, 2017

Social Signals & Search Rankings – What to Know

The social signals that you can get from your social media accounts can be a bit confusing if you don’t know what to look for. Very few people actually fully understand how much power these social signals really hold. However, those cues can say a lot about what type of search rankings that you get for your website. The more engaged your audience is, the better your ranking has the potential to be. The problem […]
February 15, 2017

SEO and SEM Similarities, Differences, and Benefits

SEO and SEM are terms related to the world of marketing and search engines. SEO stands for Search Engine Optimization while SEM stands for Search Engine Marketing. Both of these terms have similarities and differences. When used correctly, they can both benefit your company. At Portside Marketing in Dallas, Texas we have extensive experience with both terms. Our professional staff works with SEO and other technologies to help provide the best service possible to our […]
December 20, 2016

SEO in 2016

SEO in 2016 is an interesting guess into the future of what will happen next year with regard to web searches.  What is SEO?  SEO stands for Search Engine Optimism.  So you ask, what does that really mean?  Search Engine Optimism is the process of “natural” “organic” or “earned results” when it comes to results on the many search engines found on the web.  The visibility or earned result is not a paid result, but […]
October 6, 2016

SEO Explained: A Beginner’s Guide to Search Engine Optimization

SEO, also known as search engine optimization, is a strategy of techniques that is used to increase the number of viewers to a website by improving the site’s search engine rankings. SEO techniques are helping companies become more widely known as their customers search for key words through search engines. Companies such as Portside Marketing, LLC in Denton, Texas are helping companies use SEO strategies to bring new viewers to their websites and increase their […]