December 29, 2017

Understanding the Average Cost of Website Design

How much should the average small business website cost? One of the most common questions asked by business owners considering a new website is, “How much is it going to cost?” As the primary decision maker for their company, they are right to be concerned with the price tag. In many ways, it is understandable: the more money they save, the greater their revenue. The difficulty occurs when you want to compare design quotes between […]
October 21, 2017
Web design tips - website design tips

25 Web Design Tips to Enhance Your Website

If you build your own website or hire professionals, web design tips can help you get the most bang for your design buck. Web design is anything but simple. One source tells you that simplistic is best, others say that intricate content-rich designs are the best—it’s impossible to know what’s right for you. Only you can determine that. What we can do is provide some of the best tips from every corner of the internet. […]
June 28, 2017

Pages per Session Importance in Google Analytics

Pages per session statistics are another great aspect of the free Google Analytics tool. This is feature, like many others, allows you to see how effective your website is for your target customers. Learning the ins and outs of Google Analytics is important for anyone with a website. However, the tool can be quite overwhelming at times. Thankfully, Portside Marketing is a Google Certified Partner. This means that we meet and exceed specific requirements that […]
June 21, 2017

Session Duration is a Useful Metric that is Often Misunderstood

Session duration is a statistic frequently seen on the free web tool, Google Analytics. This is one of many metrics used to analyze trends and patterns regarding your website. Knowing how many people are visiting your website as well as what pages they’re viewing and how long they’re viewing them is important. This allows you to see which areas of your website are the most effective and which need work. Having a well-functioning and engaging website […]