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The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
June 25, 2019

Important Business Assets You Need to Have

When you own a business there are many things to consider. From inventory to employees to accounting, you’re always busy doing something. One thing that can’t get lost in the shuffle is how you market your business and manage your business assets. These days everyone goes online to look for a business or service they need. Once they find a few, they search how successful they are via reviews. That’s why you need to make […]
December 14, 2018

What are the Different Types of Digital Marketing?

The term “Digital Marketing” has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature.  Today it could refer to several different types of internet marketing that have become more effective than print advertising.  If you’re in the business world, it’s important that you understand what each subset of digital marketing entails. Likewise, it’s important to know […]
December 7, 2018

What is Digital Marketing?

As we’ve moved further into the technological age, buying behavior has changed drastically. Now, more than ever, consumers are buying things online. The shift in purchasing patterns requires businesses to market digitally. No matter what your company offers, or how big or small it is, learning how to market in the fast-paced digital world is a must. Understanding how to market to the online masses requires certain finesse and a fair amount of strategy. Many […]
November 8, 2018

Web Design Dallas Expert Portside Marketing On Helping Build Websites

FOR IMMEDIATE RELEASE Contact: Lisa Parziale Company: Portside Marketing, LLC Address: 3102 Maple Ave, Suite 400, Dallas, Texas 75201 United States Contact Number: 2142060575 Email: lisa@portsidemarketing.com Website: https://www.portsidemarketing.com/website-design/dallas/ Web Design Dallas Expert Portside Marketing On Helping Build Websites Award-winning Dallas Texas web design expert Portside Marketing continues to help build websites for small and large companies. A local company with years of experience in web design, the sites they build help customers boost their brand, […]
August 21, 2018

Dallas Web Design on Offering Full Online Marketing Services Portside Marketing, LLC

FOR IMMEDIATE RELEASE ContactLisa Parziale Portside Marketing, LLC, LLC 3102 Maple Ave Dallas, Texas 75201 US (214) 206-05-75 info@portsidemarketing.com www.portsidemarketing.com Dallas Web Design on Offering Full Online Marketing Services with Portside Marketing, LLC Portside Marketing, LLC, a Dallas Web Design expert, provides businesses with professional, effective online marketing services. A full-service online marketing provider, the main services they offer include website design and search engine optimization. The team at Portside Marketing builds blog and news […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
October 11, 2016

Recording My Highlights!

March 28, 2016

Do What You Can

Start where you are. Use what you have. Do what you can. – Arthur Ashe
January 9, 2016

Plan Your Future

June 16, 2017

Bounce Rate Importance and Tips for Improvement for Your Website

Bounce Rate is a technical term seen commonly when dealing with SEO. However, many people aren’t aware of what this term means. This number is displayed as a percentage. It indicates which percentage of visitors only view one page on your website. While traffic is always good, the goal is to retain visitors and draw them to other parts of your website. A high bounce rate indicates that most of the visitors to your site […]
June 21, 2017

Session Duration is a Useful Metric that is Often Misunderstood

Session duration is a statistic frequently seen on the free web tool, Google Analytics. This is one of many metrics used to analyze trends and patterns regarding your website. Knowing how many people are visiting your website as well as what pages they’re viewing and how long they’re viewing them is important. This allows you to see which areas of your website are the most effective and which need work. Having a well-functioning and engaging website […]
June 28, 2017

Pages per Session Importance in Google Analytics

Pages per session statistics are another great aspect of the free Google Analytics tool. This is feature, like many others, allows you to see how effective your website is for your target customers. Learning the ins and outs of Google Analytics is important for anyone with a website. However, the tool can be quite overwhelming at times. Thankfully, Portside Marketing is a Google Certified Partner. This means that we meet and exceed specific requirements that […]
October 21, 2017

25 Web Design Tips to Enhance Your Website

If you build your own website or hire professionals, web design tips can help you get the most bang for your design buck. Web design is anything but simple. One source tells you that simplistic is best, others say that intricate content-rich designs are the best—it’s impossible to know what’s right for you. Only you can determine that. What we can do is provide some of the best tips from every corner of the internet. […]