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The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
June 25, 2019
Business Assets for Marketing

Important Business Assets You Need to Have

When you own a business there are many things to consider. From inventory to employees to accounting, you’re always busy doing something. One thing that can’t get lost in the shuffle is how you market your business and manage your business assets. These days everyone goes online to look for a business or service they need. Once they find a few, they search how successful they are via reviews. That’s why you need to make […]
December 14, 2018
Digital Marketing

What are the Different Types of Digital Marketing?

The term “Digital Marketing” has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature.  Today it could refer to several different types of internet marketing that have become more effective than print advertising.  If you’re in the business world, it’s important that you understand what each subset of digital marketing entails. Likewise, it’s important to know […]
December 7, 2018
Search Engine Optimization (SEO)

What is Digital Marketing?

As we’ve moved further into the technological age, buying behavior has changed drastically. Now, more than ever, consumers are buying things online. The shift in purchasing patterns requires businesses to market digitally. No matter what your company offers, or how big or small it is, learning how to market in the fast-paced digital world is a must. Understanding how to market to the online masses requires certain finesse and a fair amount of strategy. Many […]
November 8, 2018
Frisco Roofing Website Design

Web Design Dallas Expert Portside Marketing On Helping Build Websites

FOR IMMEDIATE RELEASE Contact: Lisa Parziale Company: Portside Marketing, LLC Address: 3102 Maple Ave, Suite 400, Dallas, Texas 75201 United States Contact Number: 2142060575 Email: lisa@portsidemarketing.com Website: https://www.portsidemarketing.com/website-design/dallas/ Web Design Dallas Expert Portside Marketing On Helping Build Websites Award-winning Dallas Texas web design expert Portside Marketing continues to help build websites for small and large companies. A local company with years of experience in web design, the sites they build help customers boost their brand, […]
August 21, 2018
Effective Website Design

Dallas Web Design on Offering Full Online Marketing Services Portside Marketing, LLC

FOR IMMEDIATE RELEASE ContactLisa Parziale Portside Marketing, LLC, LLC 3102 Maple Ave Dallas, Texas 75201 US (214) 206-05-75 info@portsidemarketing.com www.portsidemarketing.com Dallas Web Design on Offering Full Online Marketing Services with Portside Marketing, LLC Portside Marketing, LLC, a Dallas Web Design expert, provides businesses with professional, effective online marketing services. A full-service online marketing provider, the main services they offer include website design and search engine optimization. The team at Portside Marketing builds blog and news […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
November 25, 2016

Walking in the Sand

Quote of the Day - Walking in the Sand
April 7, 2016
Quote of the Day by Portside Marketing

Building Confidence

Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it’s amazing what they can accomplish. – Sam Walton
July 29, 2016

Staying Up All Night

Quote of the Day - Staying Up All Night

Bounce Rate is a technical term seen commonly when dealing with SEO. However, many people aren’t aware of what this term means. This number is displayed as a percentage. It indicates which percentage of visitors only view one page on your website. While traffic is always good, the goal is to retain visitors and draw them to other parts of your website. A high bounce rate indicates that most of the visitors to your site either find what they’re looking for and leave, or they’re not finding what they’re looking for and leaving.

The staff at Portside Marketing is well versed in all things related to search engine optimization, including bounce rate. Lowering bounce rates improve your search results. We can help you learn what you need to do to retain visitors and draw them to other pages throughout your website.

Google Analytics and Bounce Rate

Google Analytics is the best place to start when you need to reduce your bounce rate. Upon signing into your account you will see the average bounce rate. However, for effective results you’ll want to look a little deeper. View your pages under site content. This will provide you with a list of pages on your website with the most views within the past month, along with the bounce rate for each page.

You are able to sort this list by bounce rates to easily see which pages have the highest percentage. This allows you to recognize which pages need improvement first. Pages that show a high number of views and high bounce rates should be your first priority. These are the pages that bring in a lot of traffic to your website. You want to encourage these viewers to move throughout other pages as well. Compare these pages to pages with a high number of views and low bounce rate to see what is working for your site.

Google Analytics also allows you to view bounce rate by traffic source. You can do this by viewing “All Traffic” under the Traffic Sources menu item. This is where you’ll see which sources are bringing the most traffic to your blog. This is great for determining which traffic sources deserve more attention. The sources that provide more traffic with a lower bounce rate are the ones bringing in visitors who interact more with your website.

You also have the ability to see which keywords are bringing visitors to your site, as well as their respective bounce rates. This gives you a good idea of which keywords are most effective for retaining visitors.

Improving Bounce Rate

Now that you know which pages, traffic sources, and key words have the highest bounce rates, you can work on improvements. One of the easiest and most effective ways to reduce your bounce rate is link usage. Try links to other related pages within your content. If you have pages that cover related content, use that to your advantage. Create links between the two pages. This way, when someone sees information on one of these pages, they are more likely to visit the other page.

You can also include links about specific products and services. Links to product manuals, reviews, and other related items can help people engage with your site. This can also offer them more exposure to your products or services, which in turn increases the likelihood of a sale.

Creating a sidebar with interesting content can also help users navigate to other areas of your website. Links to an “About Us” section or a “Contact Us” link are great ways to reduce bounce rate. You can also include links to your most popular pages as well as products or services.

Sometimes a high bounce rate can indicate poor content. If a page has a high number of views with a high bounce rate and low average time on site then it needs attention. Think of ways to improve these pages to keep people interested longer. Often times, more content, better content, or even a video can help people stay interested in the page.

Getting Help to Improve Bounce Rate

If you’re having a hard time reducing your bounce rate on your own, consider reaching out to Portside Marketing. Our professional staff can help you with every aspect of your website. It’s important to think about the purpose of your site. If your goal is to familiarize people with your company and get them interested in your products and services then you’ll want to lower your bounce rate.

A well-functioning, interesting website is a must for any successful business. We want to help you make the most of your website. Portside Marketing is a Google Certified partner. We can help you reduce bounce rate as part of our overall marketing strategy for improved results.

Call Portside Marketing today at (972) 979-9316 for more information on how to reduce your bounce rate.

June 16, 2017

Bounce Rate Importance and Tips for Improvement for Your Website

Bounce Rate is a technical term seen commonly when dealing with SEO. However, many people aren’t aware of what this term means. This number is displayed as a percentage. It indicates which percentage of visitors only view one page on your website. While traffic is always good, the goal is to retain visitors and draw them to other parts of your website. A high bounce rate indicates that most of the visitors to your site […]
June 21, 2017
Session Duration - Clock showing 1 minute, 52 seconds

Session Duration is a Useful Metric that is Often Misunderstood

Session duration is a statistic frequently seen on the free web tool, Google Analytics. This is one of many metrics used to analyze trends and patterns regarding your website. Knowing how many people are visiting your website as well as what pages they’re viewing and how long they’re viewing them is important. This allows you to see which areas of your website are the most effective and which need work. Having a well-functioning and engaging website […]
June 28, 2017
Google Analytics

Pages per Session Importance in Google Analytics

Pages per session statistics are another great aspect of the free Google Analytics tool. This is feature, like many others, allows you to see how effective your website is for your target customers. Learning the ins and outs of Google Analytics is important for anyone with a website. However, the tool can be quite overwhelming at times. Thankfully, Portside Marketing is a Google Certified Partner. This means that we meet and exceed specific requirements that […]
October 21, 2017
Web design tips - website design tips

25 Web Design Tips to Enhance Your Website

If you build your own website or hire professionals, web design tips can help you get the most bang for your design buck. Web design is anything but simple. One source tells you that simplistic is best, others say that intricate content-rich designs are the best—it’s impossible to know what’s right for you. Only you can determine that. What we can do is provide some of the best tips from every corner of the internet. […]