The social signals that you can get from your social media accounts can be a bit confusing if you don’t know what to look for. Very few people actually fully understand how much power these social signals really hold. However, those cues can say a lot about what type of search rankings that you get for your website. The more engaged your audience is, the better your ranking has the potential to be. The problem is, that is no guarantee of a good ranking, no matter what search engine you use as your baseline.
The social signals we are talking about are the cues coming from your social media campaigns. Using social media marketing is apt to get some type of a response. Ideally, you get people to join in the conversation and share whatever you post. However, this only directly correlates to your website’s rank when your website still meets all of the other qualifications that come with a highly ranked website.
Your audience is able to help catapult your website ranking up higher. It just takes the right base as the foundation of the growth. If your website has a great base, with lots of informative content and pages that make sense with their respective keywords, then a jump from social media is to be expected. However, if your website is new, has little content, is old and has outdated content, or isn’t related to the right keywords, then there is little your audience is going to effectively do.
The first thing you need to do if you want to take advantage of social signals is to effectively SEO your website. Get the pages lined up with the right keywords. Make sure all of your content is informative and provides value to your viewers. You want your website to give your viewers the solution they came to you for, plus look nice and function well. If all of these things are set up, that’s when you can effectively use your social media to your advantage.
Give your social media audience something that they want to come back for. Not only provide them with a great website, but also an engaging brand. When they ask questions, answer them. Provide facts to back up what you say. As you build relationships with your social media audience, you can start using their social signals as a way to better your search ranking.
By talking about important topics, you are going to get some people’s attention. Trending topics are going to be more newsworthy than topics that only industry professionals would understand. You want to get people to pay attention to what you are saying, and feel it is important enough to share with people they have in their social circles. The more shares each piece you put up gets, the higher your social signals can carry your website.
Each post you put up should have social media share buttons, and your website should have follow buttons. You want people to instantly be able to follow your social media accounts. Plus, the easier you make sharing, the more likely people are to do it. If following your Facebook or Twitter account is right there, and they liked what you had to say, they are more apt to follow so they can see what else you have to say. The higher number of followers you have, the more likely they are to be able to benefit your website’s ranking.
There are a few things that you have to remember about your social signals. First, you need to make sure you have quality social media responses. Simply getting 10,000 people to follow your accounts is an alright goal to reach. However, if you can get 500 quality audience members, it gives you a lot of potential for growth. Consider the quality of audience you get, as that is the most important factor. You want your audience to be people who would be buying from you. Plus, you want industry professionals who can impact your brand positively. Think about people with influence in your industry. Those are the people you want sending out social signals about you. Others are good to have, but these are the focus of any social media marketing campaign.
Social signals are an important part of your SEO campaign, but they need to be handled properly. If you don’t know how to get your audience involved, let the professionals handle it. Get people talking about you in a positive manner. Show others that your brand is worth talking about. Use your SEO campaign to your advantage, and boost your search rankings organically. Don’t underestimate the power of social signals. They could be the last piece of your SEO puzzle.