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Online Marketing

The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
March 22, 2021

Print Marketing Trends – Branding 2021

Print Marketing Trends – Branding 2021 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp. The best part […]
February 16, 2021

WordPress Marketing Consultants

WordPress Marketing Consultants The world of WordPress is ever-changing. WordPress and WordPress consulting are one of the hottest professions around the world. But it’s not easy and knowing how to find the best WordPress marketing consultants can be a challenge. There are a lot of things you must pay attention too when trusting your business with a marketing agency that claims they know WordPress. And, claim they can manage your business and consult you on […]
February 9, 2021

The Value of Hiring a Website Designer for Your Small Business

The Value of Hiring a Website Designer for Your Small Business Your website is one of the most important marketing tools you have for your business. It does not matter if you are a start-up, a small business owner, or a large globally recognized company. People and Google don’t care. Your website needs to be up to the challenge. A website designer for small business is how you get started. Because every business starts out […]
December 16, 2020
10 Biggest Graphic Design Mistakes

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
February 18, 2016

You Are A Leader

Quote of the Day by Portside Marketing
September 27, 2016

Waffles vs. Pancakes

Quote of the Day - Waffles vs. Pancakes
August 13, 2016

A Man’s Best Friend

Quote of the Day - A Man's Best Friend

Online marketing is quickly becoming the central focus for how companies market themselves. With more people connected to the internet than ever, a business that doesn’t include online marketing in their marketing plan will certainly have a gap in their overall marketing reach.

We, here at Portside Marketing, understand that the concept of online marketing may be new to some people, especially those just starting up with their businesses. For this reason, we’ve put together the following tips and information about online marketing and how it can help your business.

What is Online Marketing?

Online marketing uses several different forms of internet marketing to help spread the word about your business to a targeted audience that is more likely to utilize your products or services. Forms of internet marketing include pay-per-click, email marketing campaigns, banner advertising, and search engine optimization campaigns.

An increasing number of businesses of all sizes are now looking to expand their online marketing skillset in order to reach customers on a global level. In order to stand out against the crowd it’s important that you understand the intricacies involved with online marketing. Since there are many facets to this new world of marketing, many also choose to hire companies such as Portside Marketing to help manage their online marketing needs.

Advantages of Online Marketing

Online marketing has many advantages for you and your company. For example, online marketing typically has a lower operation cost than traditional marketing on television or in newspapers. It also is less expensive than sending things through the mail because you save on both printing and shipping costs.

Other benefits of online marketing are that it is easily trackable. This can be a great way for you to assess which style of online marketing is working best for your company and customers. You can track the traffic growth to your websites, lead and sale conversions from campaigns, and more. Google also has analytical programs that can help you see how your marketing is converting to traffic.

Online marketing can also be targeted to specific groups of individuals who will be more likely to appreciate your company and products. Traditional advertising typically just advertises to the masses without narrowing down anyone specific that may be interested in your products and services. However online marketing can help you target groups that fit your demographic.  If you’re unsure of what type of customer you’re looking for or who your company appeals to the most, then you can ask potential customers to fill out a questionnaire on your website to learn more about who they are such as their age, their interests, and their priorities. This information can not only help you target the customers that are interested in your products but it can also help you target new customers who may have similar interests. You can also use the information to find out how you can improve your company to appeal to a larger group of customers.

Using Online Marketing to Your Advantage

One of the most important aspects of online marketing right now is making sure that you understand what your customers are looking for and what they expect. Customers these days don’t just want to be targeted and sold to. They want to feel important and like their choices matter in the world. More and more they’re looking to invest in companies that they feel meet their ideals and moral standards. Customers want to feel appreciated and that your company can offer them more than just a product. These customer needs have helped lead to a new wave of search engine optimization.

Using SEO, companies are now creating content that may not necessarily result in a rush of immediate sales, but it helps build the brand into something that the customers can relate to and appreciate. The goal of the content is to provide value to the customers but it is written in such a way that the content is boosted within search results so that it is able to reach more people. Companies such as Portside Marketing have experience with SEO content that can reach large, targeted audiences, of potential customers.

Why You Should Invest in Online Marketing

Overall, online marketing is the best way to market for your company. The lower costs, combined with the ability to track your return on investment, and target specific groups of people can really help elevate your sales and get your ads seen by the people who are looking for a company that offers what you have. Just remember that it’s about more than just creating ads to catch people’s attention. You also want to make sure that you’re connecting with your customers and providing value to them as a company that they can relate to and will be proud to do business with.

If you have any questions about Online Marketing or are interested in learning more about our services, please contact Portside Marketing at (972) 979-9316.

June 15, 2016

Online Marketing: How Online Marketing Can Help Your Business

Online marketing is quickly becoming the central focus for how companies market themselves. With more people connected to the internet than ever, a business that doesn’t include online marketing in their marketing plan will certainly have a gap in their overall marketing reach. We, here at Portside Marketing, understand that the concept of online marketing may be new to some people, especially those just starting up with their businesses. For this reason, we’ve put together […]
June 15, 2016

Online Marketing: Meaning and Usage of Online Marketing

Online marketing is a method of advertising and promoting products or services through online spaces such as the internet. Using online tools companies are relying on the internet more than ever to reach their intended audience. Thankfully, online marketing tools have been developed and honed to help companies like yours maximize your advertising dollar. What is Online Marketing? Online marketing uses a wide range of marketing elements that traditional marketing is unable to utilize. The […]
January 16, 2017

Online Marketing: Creating an All in One Strategy for Success

Online Marketing is extremely important in today’s internet integrated world. This modern digital age makes it easier than ever for consumers to find what they’re looking for at their fingertips. However, if you’re hoping they’ll find you, you need to put your company out there. Online marketing can help improve the visibility of your brand and help you gain new customers while keeping the customers you already have. The problem with marketing online is finding […]
March 17, 2017

Social Signals & Search Rankings – What to Know

The social signals that you can get from your social media accounts can be a bit confusing if you don’t know what to look for. Very few people actually fully understand how much power these social signals really hold. However, those cues can say a lot about what type of search rankings that you get for your website. The more engaged your audience is, the better your ranking has the potential to be. The problem […]