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The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
March 22, 2021

Print Marketing Trends – Branding 2021

Print Marketing Trends – Branding 2021 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp. The best part […]
February 16, 2021

WordPress Marketing Consultants

WordPress Marketing Consultants The world of WordPress is ever-changing. WordPress and WordPress consulting are one of the hottest professions around the world. But it’s not easy and knowing how to find the best WordPress marketing consultants can be a challenge. There are a lot of things you must pay attention too when trusting your business with a marketing agency that claims they know WordPress. And, claim they can manage your business and consult you on […]
February 9, 2021

The Value of Hiring a Website Designer for Your Small Business

The Value of Hiring a Website Designer for Your Small Business Your website is one of the most important marketing tools you have for your business. It does not matter if you are a start-up, a small business owner, or a large globally recognized company. People and Google don’t care. Your website needs to be up to the challenge. A website designer for small business is how you get started. Because every business starts out […]
December 16, 2020
10 Biggest Graphic Design Mistakes

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
August 8, 2016

Wise Words

Quote of the Day - Wise Words
October 15, 2016

The Bluebird’s Task

Quote of the Day - The Bluebird's Task
July 29, 2016

Staying Up All Night

Quote of the Day - Staying Up All Night

Web design is constantly evolving due to the quickly changing world of technology. New features are constantly becoming available and customer’s wants and needs are growing as well. Everyone wants to be able be a part of the cutting edge of technology from both a business and a personal standpoint.

In 2015 we saw an increase in consumers who wanted to have a “live” experience. This was made evident by the growing popularity of tools such as Meerkat and Periscope. Platforms that hosted live discussions such as Reddit were also highly popular among today’s tech savvy society.

Everything that we saw progress throughout 2015 is going to continue on its path in 2016. You can also expect other companies to join in and work on creating web design that provides their customers and clients with even more real-time applications.

Integrating Real-Time Technology into Web Design

Real-time technology allows users to receive data when it happens in the real world. This type of technology will only increase as time goes on to match the needs and wants of the eager public. The consumer’s demand for instant gratification has been steadily growing for years. The public wants everything at their fingertips. They want to know information before anyone else, they want to experience things before their peers.

The Future of Animation in Web Design

In an effort to create the most visually stunning website and attract more people, web design is focusing more on animation. Movement draws the eye in and allows the consumer a better opportunity to interact directly with the web site itself. On the edge of animation, you can expect to see an increase of cinemagraphs woven throughout. Cinemagraphs are images that are mostly still, but have typically one or two elements that are animated. With today’s technology, these types of images are becoming easier and easier to create. They add a little something extra to a typical graphic that you may see on a website and can help bring the design of your site alive when done well.

Cinemagraphs won’t be replacing live video however. Live video is still high on the list for design from customers. Viewers like to feel like they’re a part of the action without leaving the comfort of their own home and live video provides this for them. This is why we will continue to see applications like Periscope continue to increase in popularity.

Another form of animation that you can expect to see more often in web design for 2016 is animation influenced by user interaction. Motion in response to direct interaction by users is taking web pages to the next level. Not only is this style of animation visually appealing, but users enjoy being able to interact directly with the web design.

Other visual aspects to web design that you can expect to see in 2016 include bold elements along with overlapping and ghost buttons. This trend seems to have started with Spotify and will continue as web design continues to incorporate this aesthetically pleasing feature. Web design has now gone beyond pure function and stretched into becoming an art form. Text and images will possess more deeply saturated colors and shadows to increase the visual appeal.

Other Web Design Changes Coming in 2016

Behind the scenes of web design, we will also notice changes that provide web designers with more options for editing and creating websites. Media editing is moving towards being entirely cloud based. While the move may not happen this year, there are strong indications that this type of editing move will continue to develop.

We will also see virtual reality continuing to grow within the gaming industry. Ultimately, virtual reality will become integrated with web design and incorporate itself in an effort to provide users the ultimate experience. It’s projected that this kind of technology will be especially useful and popular in online classroom environments, corporate environments, peer to peer connections, and more. You can expect to see a lot of projects on Kickstarter pertaining to virtual reality.

JavaScript will continue to be hugely important in the world of web design. Many large products, such as Microsoft’s Visual Studio, have a strong support for using JavaScript. It’s a popular tool for larger companies with the right budget and web design resources.

Wherever the future of web design may take us, one thing is certain. We will continue to see web design take a more artful turn as companies try to attract more customers and users. Web pages will continue to become more interactive for users in an aesthetically pleasing manner. It’s an exciting time for web design and companies such as Portside Marketing keep themselves up to date on the hottest trends to help your company stay ahead of the curve.

If you have any questions about web design, contact Portside Marketing.

February 15, 2016

Web Design: What You Can Expect to See in 2016

Web design is constantly evolving due to the quickly changing world of technology. New features are constantly becoming available and customer’s wants and needs are growing as well. Everyone wants to be able be a part of the cutting edge of technology from both a business and a personal standpoint. In 2015 we saw an increase in consumers who wanted to have a “live” experience. This was made evident by the growing popularity of tools […]
July 12, 2016

Web Design: How to Identify a Good Web Design Company

Web design is vitally important when it comes to standing out against your competitors. Not only do you want a visually appeal website featuring your company’s products or services, but you also want the web design to be functional and very user friendly. With so many options available, it can seem like a challenge to find a web design company that is going to work with you to create the website that aligns with your […]
July 14, 2016

Web Design: The Importance of Social Media and Web Design

Web design and social media design are vitally important this day and age for both large and small businesses. With more and more consumers doing their purchasing online having well-functioning and visibly appealing web design and social media accounts are necessities. Technology is rapidly advancing to meet the increasing needs of both consumers and businesses. Web design has been greatly modified so that businesses are easily able to share things to their social media profiles […]
October 17, 2016

Google Maps Requires an API Key – Causing Errors

June 2016 – Google Maps API Key Required Google Maps now requires an API key in many themes and applications, beginning in June of 2016.This resulted in many people getting this error: Oops! Something went wrong. This page didn’t load Google Maps correctly. See the JavaScript console for technical details. While a Google API Key is easy to acquire, most folks don’t even know it is needed. Here is how you go about resolving your issue: […]