May 18, 2018

Relevance of Search Words

When someone is searching your industry online, do you know what words they are using? More importantly are the search words they are using most likely to match content on your site so that your site comes up at the top of the list? These are questions you have to carefully consider in the world of keywords. Understanding the relevance of search words is the first step in optimizing your webpage. The importance and relevance […]
May 11, 2018

Proximity to Search

When someone starts a Google search on a topic or business relating to your website, there are many factors that play a role into how your website measures up. Since Google is constantly changing its search algorithm, we’ve always paid attention to certain search engine optimization (SEO)   techniques to help your site prosper. But, now there’s a new king of the castle when it comes to areas that factor into where your site ranks with […]
May 5, 2018

Test Fields

May 4, 2018

Google Ranking Factors

When you develop a website for your business having people visit it is key. But when people Google a key word that relates to your business, how does your site measure up to Google’s ranking factors? Knowing the ins and outs of search engine optimization will help you determine if your site is living up to Google’s ranking factors. At Portside Marketing, we are experts when it comes to search engine optimization and helping your […]