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The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
December 16, 2020

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
December 16, 2020

Print Marketing Trends – Branding 2020

Print Marketing Trends – Branding 2020 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp.  The best part […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]
June 25, 2019
Business Assets for Marketing

Important Business Assets You Need to Have

When you own a business there are many things to consider. From inventory to employees to accounting, you’re always busy doing something. One thing that can’t get lost in the shuffle is how you market your business and manage your business assets. These days everyone goes online to look for a business or service they need. Once they find a few, they search how successful they are via reviews. That’s why you need to make […]
December 14, 2018
Digital Marketing

What are the Different Types of Digital Marketing?

The term “Digital Marketing” has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature.  Today it could refer to several different types of internet marketing that have become more effective than print advertising.  If you’re in the business world, it’s important that you understand what each subset of digital marketing entails. Likewise, it’s important to know […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
August 12, 2016

Who Needs A Hug?

Quote of the Day - Who Needs A Hug?
October 8, 2016
Rant Quote of the Day

Ranting

I rant, there for I am. What does this even mean Dennis? Maybe, it means that ranting gets you noticed? That bad behavior is easier to get your voice heard? Not sure. But ranting in business is not a good idea. Whether you are the customer or the business owner, a rant is often seen for what it is – an uncontrolled outburst. Instead, pause and collect your thoughts. Then reply, answer or act. I […]
October 21, 2016

Making An Egg

Quote of the Day - Making An Egg

2011 Dallas Regional Chamber – Women’s Business Conference

Portside Marketing attended the 2011 Dallas Regional Chamber – Women’s Business Conference on November 8th. The conference unites thousands of business professionals from the Dallas/Ft. Worth region and is intended for all women, no matter where they are in their career.

ATHENA Award Keynote Speaker Charlotte Jones Anderson
Executive Vice President Brand Management / President of Charities
Dallas Cowboys Football Club

Charlotte Jones Anderson was a powerful speaker, quickly engaging the audience as she shared her experiences and journey beginning with her father, Jerry Jones’ purchase of the Dallas Cowboys Football Club. Charlotte shared insights on how she took a struggling brand and reinvented it “to sell seats.” Through determination and hard work, along with many risks, failure was never an option.

Charlotte attributes teamwork as a key strength to her success, recognizing trust as a critical factor in building a strong team. Putting herself aside and focusing on the big picture, Charlotte focused on making others successful, with the end game in mind. Her refreshing approach to leadership builds on the idea that each team member is as important as the other and critical to success of the initiative. In that, it is easy to infer that no matter the business, teamwork is integral to success.

The event was chock full of great women and sessions and was a productive networking venue. I am looking forward to 2012.

November 8, 2011

2011 Women’s Business Conference

2011 Dallas Regional Chamber – Women’s Business Conference Portside Marketing attended the 2011 Dallas Regional Chamber – Women’s Business Conference on November 8th. The conference unites thousands of business professionals from the Dallas/Ft. Worth region and is intended for all women, no matter where they are in their career. ATHENA Award Keynote Speaker Charlotte Jones Anderson Executive Vice President Brand Management / President of Charities Dallas Cowboys Football Club Charlotte Jones Anderson was a powerful […]
November 22, 2017
Is WordPress good for business website

Is WordPress good for business website? 8 Reasons WordPress is the Perfect Business Website Tool

Have you been asking is WordPress good for business website? The internet is here to stay. Business owners who expect to compete in the marketplace have realized that a website is no longer an optional part of doing business, it’s a necessity. Despite the growing reliance on the internet, however, many businesses have been slow to develop a website that is more than a virtual phone book listing. Is WordPress good for business website? Many […]
January 12, 2018

Facebook Ads Marketing 101

It’s no secret Facebook is beyond popular in the world of social media. In fact, statistics show more than one billion people visit the site every day! With numbers like that it’s no wonder why businesses are turning to Facebook to advertise their services. Studies have shown that Facebook is the most effective paid option out of all of the social networks. Where else can you reach as many as one billion people daily? Portside […]
January 18, 2018

Google AdWords Marketing

When businesses look to advertise many turn to the web and to social media. Why? Because businesses can reach potential customers anytime and anywhere. Seeing that roughly three-quarters of Americans now own smartphones, businesses are looking to capitalize on that statistic. One of the ways to do this is to invest in Google AdWords Marketing. What is Google AdWords Marketing? Chances are you use Google to look up just about anything and everything these days. […]