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The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
June 25, 2019

Important Business Assets You Need to Have

When you own a business there are many things to consider. From inventory to employees to accounting, you’re always busy doing something. One thing that can’t get lost in the shuffle is how you market your business and manage your business assets. These days everyone goes online to look for a business or service they need. Once they find a few, they search how successful they are via reviews. That’s why you need to make […]
December 14, 2018

What are the Different Types of Digital Marketing?

The term “Digital Marketing” has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature.  Today it could refer to several different types of internet marketing that have become more effective than print advertising.  If you’re in the business world, it’s important that you understand what each subset of digital marketing entails. Likewise, it’s important to know […]
December 7, 2018

What is Digital Marketing?

As we’ve moved further into the technological age, buying behavior has changed drastically. Now, more than ever, consumers are buying things online. The shift in purchasing patterns requires businesses to market digitally. No matter what your company offers, or how big or small it is, learning how to market in the fast-paced digital world is a must. Understanding how to market to the online masses requires certain finesse and a fair amount of strategy. Many […]
November 8, 2018

Web Design Dallas Expert Portside Marketing On Helping Build Websites

FOR IMMEDIATE RELEASE Contact: Lisa Parziale Company: Portside Marketing, LLC Address: 3102 Maple Ave, Suite 400, Dallas, Texas 75201 United States Contact Number: 2142060575 Email: lisa@portsidemarketing.com Website: https://www.portsidemarketing.com/website-design/dallas/ Web Design Dallas Expert Portside Marketing On Helping Build Websites Award-winning Dallas Texas web design expert Portside Marketing continues to help build websites for small and large companies. A local company with years of experience in web design, the sites they build help customers boost their brand, […]
August 21, 2018

Dallas Web Design on Offering Full Online Marketing Services Portside Marketing, LLC

FOR IMMEDIATE RELEASE ContactLisa Parziale Portside Marketing, LLC, LLC 3102 Maple Ave Dallas, Texas 75201 US (214) 206-05-75 info@portsidemarketing.com www.portsidemarketing.com Dallas Web Design on Offering Full Online Marketing Services with Portside Marketing, LLC Portside Marketing, LLC, a Dallas Web Design expert, provides businesses with professional, effective online marketing services. A full-service online marketing provider, the main services they offer include website design and search engine optimization. The team at Portside Marketing builds blog and news […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
March 31, 2016

Can We Do Everything?

If we did all the things we are capable of, we would literally astound ourselves. – Thomas A. Edison
July 12, 2016

Immortality

December 30, 2016

Keep on Movin’

Moving forward with success is a greater accomplishment, when we bring others along with us. There is enough success in this world to go around! That is what I say!! (I actually made that a quote of the day too! See below…) So when it comes to marketing, there is no need to cheat the system so to speak. Google is not an evil monster, just another business trying to make money as well. Sure, […]
January 26, 2018

Remarketing with Facebook and Google

Did someone ever tell you that when they search for a pair of shoes online, the same ad or something similar continually pops up when they’re not even actively looking for it? Is it coincidence? Not a chance. It’s called remarketing and many businesses rely on it to drive sales and web traffic. What is remarketing? When a potential customer goes to a website to look at a certain product, they are tagged without even […]
January 31, 2018

10 Most Memorable Logos and Why they Work

When you think about some of your favorite brands, what comes to mind? Most likely their logo is one of the first things that pops up. Why? Because it’s they have memorable logos. When you remember the logo you’re typically going to remember the brand as well and that’s just what advertisers and businesses want. Chances are if you remember the brand you’re more likely to support it. What makes a memorable logo? If you […]
February 2, 2018

Why is CTR (Click Through Ratio) so important?

When you decide to go online to advertise your business or product you may hear a lot of lingo that may sound like a different language. There are a lot of “techie” web terms people use to describe ads and how well they are performing. One of those terms is CTR, otherwise known as clickthrough ratio. No matter what platform you’re advertising understanding CTR is crucial to determine how well your ad is performing, especially […]
February 9, 2018

Logo Color, Psychology, and Psychographics

Think about your company’s logo. How did you decide on the color scheme? Is it based on your favorite colors? Did you choose them by random? If you answered yes to these last two questions it’s time to rethink your logo. Why? Color can drastically affect a buyer’s decision and perception of a company. That’s why it’s crucial to choose colors wisely if you’re thinking about a company design or rebranding. Behind each well thought […]