Marketing
The Marketing Blog
Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!December 21, 2016
Logo Design Tips – Branding You or Your Company Logo design tips are plentiful and we could probably write a book about it. When thinking about creating a brand, you used to only have to worry about how it would look “in neon lights” or on a sign so to speak. Maybe you thought through the business card or the letterhead you may need. But in the modern, social media world we live and work […]
December 19, 2016
Print Marketing May Still be a Great Choice As more and more folks are marketing online, as a small business, reviewing your strategy and adding or going back to print marketing could be the edge you need. With small business budgets moving to online spending, which are very effective, for many businesses, there are opportunities to reach your target audience and stand out. Top 5 things to consider for print marketing: 1. Do you know […]
December 16, 2016
I never thought I would say or write these words but here I go, the WEB as we know it is DYING! You heard me right. We are about to go through a new era of information technology BIGGER than the World Wide Web movement. Imagine in the early 90’s when the internet was just reaching us. That is exactly what is about to happen again, except this time, it is even bigger! Let’s start […]
December 9, 2016
When it comes to content marketing, quality, nothing will make folks stand up and take action like Google mandating it! And that is what seems to have happened, quietly, without fanfare. Google is rolling out a new algorithm and like many in the past, has been pretty quiet about it. Like all changes to Google’s algorithm, this one is being noticed by content managers and site owners who watch their SERP rankings. Earlier this month, […]
December 2, 2016
I never thought I would say or write these words but here I go, the WEB as we know it is DYING! You heard me right. We are about to go through a new era of information technology BIGGER than the World Wide Web movement. Imagine in the early 90’s when the internet was just reaching us. That is exactly what is about to happen again, except this time, it is even bigger! Let’s start […]
Quote of the Day
Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.February 16, 2018
If you hear the term SSL being thrown around when talking about websites, it stands for Secure Socket Layer. Basically, it’s a special little protocol that does a big and important job on the web. It protects any sensitive information as it’s being transmitted. Any information being sent between a user and the site is encrypted as it’s being sent over. It is only decrypted when it’s received on the other end. This is crucial […]
February 26, 2018
When people need to find information, what do you usually hear them say? “I’ll Google it!” are often the words heard. It’s estimated that Google processes more than three billion searches a day… yes, we said three billion. With that type of statistic, it’s vital that your Google ad is on point and that you set goals in Google AdWords that are reachable for your marketing campaign. What are goals in Google AdWords? In order […]
April 18, 2018
I love Asana. As far as project management goes, it is great. We find it simple to use and meets our needs as a small business. However, the styling leaves a lot to be desired. Many of the features we do not use and would love to hide, as the sidebar can get cluttered. We also wish there were different colors to help things stand out more. Hiding the Team Calendar, Reports, My Favorites & […]
May 4, 2018
When you develop a website for your business having people visit it is key. But when people Google a key word that relates to your business, how does your site measure up to Google’s ranking factors? Knowing the ins and outs of search engine optimization will help you determine if your site is living up to Google’s ranking factors. At Portside Marketing, we are experts when it comes to search engine optimization and helping your […]