If you used Acxiom for your directory and local search, you may have heard by now that some things are about to change. By the end of 2019, Acxiom will close its directory and local search operations and data aggregator functions. It’s part of a deal made in 2018 when Acxiom was acquired by the publicly traded advertising company, IPG.
Since it is closing its directory and local search operations, Acxiom is no longer taking new registrations for business listings. Acxiom has posted this statement regarding directory and local search in regard to its My Business Listing Manager.
“As a means to ensure the broadest correction/addition of your listing information, we recommend you reach out to your local telephone company and/or your Yellow Page provider to address inaccuracies or additions you may notice with your listings as many other search and directory businesses receive that telephone company and Yellow Page source data.”
The My Business Listing Manager allowed businesses to claim their listing or make corrections as long as the listing was right at the source.
Since it is closing its data aggregator functions, there are just three major data aggregators left in the market: Infogroup, Neustar Localeze, and Factual. It will be no surprise if these companies begin to manage and update the listings Acxiom currently manages.
The short answer here is no. It’s expected the sites that Acxiom’s distribution network reached will just subscribe to a new data feed from another aggregator.
If you think you may be affected, you’ll want to check the data on your business listing. If your information is inaccurate or out of date, it can really hurt your business. People won’t be able to find you or contact you.
Acxiom has told many companies that it works with that will continue to accept data it receives and push it to their network until the end of 2019. They have also told many clients that the data publishers in their network will continue to take and use their data.
There are many businesses that get data from Acxiom such as:
Companies like these will have to decide what they want to do with listings that were handled by Acxiom. Most likely they’ll just decide to go with one of the other major data aggregators on the market.
If you have questions about Acxiom closing its directory and local search operations, let Portside Marketing help. We can make sure your listing gets the smooth transition that it needs. If you want to make sure your business listing is maintained, let Portside Marketing help. We will not only make sure your business listing is up to date, but we will assure that SEO practices are in place to make your listing stand out. Our team of experts knows what it takes to dominate the local search market. Call us today at (972) 979-9316 to get started.