Marketing Archives - Page 4 of 10 - Website Design Flower Mound Logo Designer Dallas Web Design

The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
August 16, 2016

What is SMM?

What Is SMM? SMM stands for Social Media Marketing. This is a cost effective marketing technique that helps you get the word out about your business. While social media is a good venue to express oneself, it is undoubtedly a great marketing opportunity for businesses as well. Benefits Of SMM Businesses take advantage of the hype in social media. Social media applications, along with social networking sites, such as Twitter, Google+, Facebook, YouTube, LinkedIn, and […]
August 14, 2016

What is SEM?

What Is SEM? Search Engine Marketing (SEM) refers to the general process of improving a website’s visibility and ranking on the search engines. Most of the time, it is referred to as simply “search marketing”.  SEM combines organic marketing with paid advertising to achieve optimum result. SEM combines these two marketing strategies: Search Engine Optimization (SEO) – This is a web marketing strategy that generally tailors a website in such a way that it gains […]
August 13, 2016

What Is SEO?

What Is SEO? What is SEO? Search Engine Optimization (SEO) is a web marketing technique that helps websites rank high on the Search Engine Results Pages (SERPs). This will result to higher traffic rate from the search engines. The World Wide Web is a vast world composed of millions of websites. In a single industry, there can be thousands of websites. It will be very hard for online users to find the website that will […]
August 6, 2016

Google Search Engine Optimization Rank

Google is NOT the Enemy – Why Your Rankings Crashed on Google Submitted by: Lisa Parziale August 5, 2012 – Portside Marketing Did your rankings drop recently due to either the Google Panda or Penguin updates? At this point, we would bet you are quickly trying to pinpoint the reasons, clean it up and get your rankings back. When your rankings disappear, so do your sales! So it is imperative that you only employ white hat SEO […]
August 5, 2016

Google Maps – A FREE Marketing Tool

Google is giving away free, highly optimizable web pages and yours is waiting. You heard me right. A free marketing tool already created and being searched by millions of people. Over 80% of all businesses have NOT CLAIMED their Google listings. Don’t be one of them, because this is one of the first steps you should take to enter into the new era of WEB MARKETING. The web and internet as a whole is changing […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
October 14, 2016

The Friend of All Living Things

July 29, 2016

Staying Up All Night

September 27, 2016

Waffles vs. Pancakes

May 5, 2018

Test Fields

May 11, 2018

Proximity to Search

When someone starts a Google search on a topic or business relating to your website, there are many factors that play a role into how your website measures up. Since Google is constantly changing its search algorithm, we’ve always paid attention to certain search engine optimization (SEO)   techniques to help your site prosper. But, now there’s a new king of the castle when it comes to areas that factor into where your site ranks with […]
May 18, 2018

Relevance of Search Words

When someone is searching your industry online, do you know what words they are using? More importantly are the search words they are using most likely to match content on your site so that your site comes up at the top of the list? These are questions you have to carefully consider in the world of keywords. Understanding the relevance of search words is the first step in optimizing your webpage. The importance and relevance […]
May 25, 2018

The Importance of Quality Content

When you look at your website chances are you have plenty of content. But is it quality content? The old adage “it’s quality, not quantity” couldn’t be any more true than when you’re talking about content. Simply having a site full of content is useless if it isn’t high quality. What makes quality content? Since the term “quality content” may be vague to some people, it’s important to first understand what quality content is so […]