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Online Marketing

The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
June 25, 2019

Important Business Assets You Need to Have

When you own a business there are many things to consider. From inventory to employees to accounting, you’re always busy doing something. One thing that can’t get lost in the shuffle is how you market your business and manage your business assets. These days everyone goes online to look for a business or service they need. Once they find a few, they search how successful they are via reviews. That’s why you need to make […]
December 14, 2018

What are the Different Types of Digital Marketing?

The term “Digital Marketing” has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature.  Today it could refer to several different types of internet marketing that have become more effective than print advertising.  If you’re in the business world, it’s important that you understand what each subset of digital marketing entails. Likewise, it’s important to know […]
December 7, 2018

What is Digital Marketing?

As we’ve moved further into the technological age, buying behavior has changed drastically. Now, more than ever, consumers are buying things online. The shift in purchasing patterns requires businesses to market digitally. No matter what your company offers, or how big or small it is, learning how to market in the fast-paced digital world is a must. Understanding how to market to the online masses requires certain finesse and a fair amount of strategy. Many […]
November 8, 2018

Web Design Dallas Expert Portside Marketing On Helping Build Websites

FOR IMMEDIATE RELEASE Contact: Lisa Parziale Company: Portside Marketing, LLC Address: 3102 Maple Ave, Suite 400, Dallas, Texas 75201 United States Contact Number: 2142060575 Email: lisa@portsidemarketing.com Website: https://www.portsidemarketing.com/website-design/dallas/ Web Design Dallas Expert Portside Marketing On Helping Build Websites Award-winning Dallas Texas web design expert Portside Marketing continues to help build websites for small and large companies. A local company with years of experience in web design, the sites they build help customers boost their brand, […]
August 21, 2018

Dallas Web Design on Offering Full Online Marketing Services Portside Marketing, LLC

FOR IMMEDIATE RELEASE ContactLisa Parziale Portside Marketing, LLC, LLC 3102 Maple Ave Dallas, Texas 75201 US (214) 206-05-75 info@portsidemarketing.com www.portsidemarketing.com Dallas Web Design on Offering Full Online Marketing Services with Portside Marketing, LLC Portside Marketing, LLC, a Dallas Web Design expert, provides businesses with professional, effective online marketing services. A full-service online marketing provider, the main services they offer include website design and search engine optimization. The team at Portside Marketing builds blog and news […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
June 15, 2016

The Boiling Water That Whistles

December 30, 2016

Keep on Movin’

Moving forward with success is a greater accomplishment, when we bring others along with us. There is enough success in this world to go around! That is what I say!! (I actually made that a quote of the day too! See below…) So when it comes to marketing, there is no need to cheat the system so to speak. Google is not an evil monster, just another business trying to make money as well. Sure, […]
December 2, 2016

Chilling in the Sun

May 10, 2017

Near Me Search Strategy Helps Customers find Local Businesses

The Near Me Search Strategy is quickly becoming the new, hot strategy for helping customers find local businesses. Google has recently announced a new qualifier that has been added to search queries. Users can now add “near me” to their search to help locate local businesses or other places. Portside Marketing can help you use this new feature to maximize customer reach among these users. We are dedicated to helping our clients grow their business […]
June 13, 2017

Google Analytics Introductory Guide for Beginners to Achieve Website Optimization

Google Analytics is an excellent free service that tracks nearly everything to do with your website’s traffic. Every website can benefit from using this valuable tool. Both business and personal websites alike can use analytics about website traffic. Many people find Google Analytics to be confusing or overwhelming. Portside Marketing is a Google Certified partner. Our expert staff can help you with search engine optimization for your site. We work closely with Google Analytics to […]
June 16, 2017

Bounce Rate Importance and Tips for Improvement for Your Website

Bounce Rate is a technical term seen commonly when dealing with SEO. However, many people aren’t aware of what this term means. This number is displayed as a percentage. It indicates which percentage of visitors only view one page on your website. While traffic is always good, the goal is to retain visitors and draw them to other parts of your website. A high bounce rate indicates that most of the visitors to your site […]
June 21, 2017

Session Duration is a Useful Metric that is Often Misunderstood

Session duration is a statistic frequently seen on the free web tool, Google Analytics. This is one of many metrics used to analyze trends and patterns regarding your website. Knowing how many people are visiting your website as well as what pages they’re viewing and how long they’re viewing them is important. This allows you to see which areas of your website are the most effective and which need work. Having a well-functioning and engaging website […]