Logo Design & Branding
Your brand is often your customers’ first impression of your business. What impression would you like to make?
Logo design is far more complicated than people realize. Many companies don’t fully understand the influence that a professional logo has over customers. In fact, many customers may not realize the impact a logo has on them. This is because customers don’t typically spend a significant amount of time examining logos and labels on each item they purchase. However, there are subtle things that influence decisions.
Custom Designed Logos Create a Feeling
The expert staff at Portside Marketing understands brand development and logo design. Customers need a logo that identifies a unique brand in a simple, effective way. A brand can last forever, so it is important to take the time in creating an effective, powerful brand mark – your logo. In logo design, creating a feeling can influence a buyer to select a product or service without the person even realizing it.
Portside Marketing helped me build my brand locally and nationally. They knew exactly what to do at every step. I am thrilled to have found a local company that knew how to help me grow my business.
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Logo Design Examples
We can create any logo design to fit your unique needs. Every company has different design requirements and budgets. We’ll work to create a brand package that fits your company.
Logo Design Factors
What are the most important aspects you should consider when creating a logo or brand?
There are many factors that go into creating a great logo design. A professional logo will help establish a brand’s identity and influence customer’s perception of the brand. So what is the goal? The goal is to create effective brand recognition. Customers should associate positive thoughts and feelings when experiencing your product directly to your brand’s logo. Recognizing a quality product or service in relation to a logo design will help support brand loyalty. Your logo is the window yto the soul of your company.
What “feeling” do you want your logo to convey?
Logo design specifications vary by business. Hire a professional logo design and branding company to ensure your logo is professional.
Comfortable
Professional
Reassured
Important
Excited
Fun
Secure
Serious
Safe
Cutting Edge
The Psychology of Graphics in Logo Design
There are a variety of things that make up the “feelings” that people feel when looking at your logo. This is referred to as psychographics or the psychology of graphic design, in this case, as it applies to logo design.
Your customers should know that they can count on that logo design to mean that they will be getting a superior product or service. These influential feelings can be accomplished by the different aspects of your logo. Each design feature plays an important role in identifying your brand. These design features include:
Fonts Used in Your Logo Design
When creating a logo, fonts play an important role. Fonts can be thin, thick, strong or delicate. Each indicate something different and can have a major effect in your logo design.
Colors Used in Your Logo Design
Different colors make people feel differently. Blue is professional, purple passion and red can be powerful. Deciding on colors when designing a logo is something you want. to take the proper time to thing through. What are you trying to convey in your logo?
Shape or Symbols in the Logo
If you use shapes or symbols, these can again mean something or make people feel a certain way about your brand. Choosing your shape or symbol when designing your logo is important. Take the time to hire a professional logo designer or logo design company that understands the psychology of graphics.
Using Images in Your Logo
Like shape, using an image can quickly help people identify with what you do and is an important aspect of your logo. Think about a shopping cart icon on a website, you immediate think about checking out. The same holds true for images you use in your logo or brand.
Your Logo Text is Important
Your text, or words used, are important in every aspect of your brand, especially your logo. When you first start out, using something that explicitly says what you do is important. Think United Parcel Service (UPS), Federal Express (FedEx) and others. They only changed to the shorter version after everyone knew what they did.
White Space Within the Logo
Using white space is important. If your logo is too cluttered or budy, it may turn people off or just plain confuse them.
When thinking through your logo design choices, understanding how your logo will be perceived by your ideal customers is key. Logos are often your first impression with your customers. Consider these factors when you hire a professional logo design company or logo designer.
This logo uses clear text to indicate exactly who they are, then their visuals reinforce it. The use of red, white and blue with a Texas flag was specifically geared toward the pride in Texas the owner wanted to convey.
This logo again uses clear text to indicate exactly who they are, then their visuals reinforce it. Again, the Texas pride in the logo is big in the state, so using the texas flag with state shape reinforced the brand name.
Other Things to Consider with Logo Design
While logo placement is important, it isn’t the only important thing that you want to consider. The logo itself must be a quality design. Think about the key points of your company that you want your customers to relate to. Consider how you can incorporate those into your logo design. For example, many health-conscious brands will use the colors green and brown to indicate a connection with nature. Different font styles can relay different emotions and feelings. A blocky font style may come off as more ridged than a free-flowing font that appears more artistic. Be wary of creating an overly complex logo.
What is the Tone of the Logo?
Your logo should be:
- Simple
- Memorable
- Versatile
- Enduring
- Appropriate
- Unique
With logo design, less is often more. Don’t try to incorporate too many factors as this can clutter your logo. You want your logo to identify your company but you don’t want it to be so complex that your message gets lost.
Other Logo Design Considerations
Other things that you will want to consider regarding your logo include:
- Negative space
- Active design
- Cultural differences
- Different mediums
- Different backgrounds
You’ll want to consider what isn’t there as much as you’ll want to consider what is there. Think about the impression that the negative space within your logo may influence customers. Active design can bring your logo to life by implying movement. Think about who your target market is and any potential cultural inconsistencies. You’ll also want to consider how your logo will look on different mediums and different colored backgrounds. Having a versatile logo that can be used in many ways will make things much easier for you down the road.
Finding the Right Company for Your Logo Design
There are many companies out there that claim to be superior at logo design. It’s important to take several things into consideration when searching for a company to design your company’s logo. You want a company that is experienced in both the technical and artistic aspects of logo design. Pay attention to award winning companies. Review portfolios when possible to see the logos created by the company. Think about how they make you feel about the company that they were created for.
We have award-winning logo designers on our team!
Speak with the designer directly and give them information about how you view your company and your logo design. Bouncing ideas off each other is important to the working relationship between you and your designer. You need to be comfortable talking about the logo design and discussing different options.
Logo design is important to your company on so many levels. You should find a company who is willing to work with you to create the best logo possible for you and your company.
Contact Portside Marketing at (972) 979-9316 today to find out more about logo design.
More Logo Design Examples
We can create any logo design to fit your unique needs. Every company has different design requirements and budgets. We’ll work to create a brand package that fits your company.