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Website Design & Development

Website design is one of the most important pieces in an online marketing strategy.

Search Engine Optimization

Portside Marketing has some of the top search engine optimization (SEO) experts in the country.

Logo Design

Portside Marketing has an expert team of graphic designers to create a powerful brand or logo, with award-winning creative services.

Search Engine Optimization: Going Beyond Discovery

Search engine optimization is a tool that many companies are becoming familiar with and it’s no secret that search engines play a huge role in getting information to consumers. Search engine optimization helps set your website content apart from similar companies in an effort to gain the attention of those who are looking for the information, products, or services that you can provide. However, getting viewers to your page is only half the battle. While search engine optimization can most certainly help people discover your web page and content, the real trick to utilizing SEO in its full potential is by providing viewers with valuable information that will keep them coming back after the initial discovery phase.
At Portside Marketing here in Dallas, Texas, our experts are highly skilled at all aspects of search engine optimization. We understand the value that is added beyond just the initial discovery and raising the count of new visits. We look beyond boosting the count of new visits only and delve deeper to ensure that our clients are getting the most out of our search engine optimization techniques.
Taking Search Engine Optimization to the Next Level
While many companies focus primarily on bringing in new customers, trusting that their products and services will retain the customers that they already have, it’s equally important to think beyond attracting new customers. With the high level of involvement that the internet plays in the world today, every market is extremely competitive with strict competition. Customers always have the opportunity to go elsewhere and other companies are doing their best to try to pull your customers in their direction. However, there is something you can do to help decrease this from happening.
Using search engine optimization goes beyond just catching the attention of someone performing a search. Strategies continue to develop and are perfected to provide high-quality content that keeps the interest of current customers while still bringing in new views to your website.
Search Engine Optimization with Customer Support and Reviews
Something that many companies may not realize is the great purchasing influence that online reviews hold over anything else. In fact, about 90 percent of consumers will admit to the fact that online reviews greatly influence their purchasing decisions. However, if you think about it, when was the last time that you purchased something online before checking the reviews? And how many times have you decided to purchase, or not purchase an item based upon the reviews that you’ve seen?
One of the biggest challenges that companies face is that many businesses either aren’t getting the reviews, or they aren’t talking about them. While harnessing the power of reviews can be difficult due to the lack of control over how many reviews are written, companies can control how they pursue reviews for their products or services. By making sure that your company is providing the best information and customer service possible to your customers, you can actually encourage your customers to post positive reviews. Having a great review record doesn’t necessarily mean that everything’s perfect, but treating customers with respect and helping them with their needs in a timely manner can turn a negative experience into a good review in the long run. It’s important that companies understand this and make sure that they’re supplying their customers with what they need. Creating a place on your website for frequently asked questions, contact information, and even testimonials can greatly improve your ability to attract new and retain existing customers.
Other Ways to Take Search Engine Optimization to the Next Level
By thinking about more specific search terms that your customers and potential customers are looking for, you can create content based on that information to keep them coming back for more. If you create high quality content that provides valuable information for each phase of your product or service’s life, then you are more likely to have repeat visits on your site as they know that they are getting quality information from you.
Getting involved outside of your company is also a fantastic way to get your company’s name out there. Don’t stay trapped in your bubble. Customers love to see their favorite vendors mentioned in a positive way in articles that they see elsewhere. Search engine optimization beyond discovery also involves securing bylines on great variety of third-party websites. Not only does this showcase your company’s name but it shows your existing and potential customers that your opinion matters to others. When your opinion matters to others, it tends to weigh more heavily with your customers and potential customers as well. It also spreads your reach to people who may not have otherwise been familiar with your company, product, or service.
While search engine optimization will always primarily target new customers and website views, it is important to understand that the benefits don’t end there. By focusing on how your customers are finding your information you can provide them with further assistance, better customer service, and gain more customer loyalty in the long run.
If you have any questions about maximizing the use of search engine optimization, please contact Portside Marketing in Dallas, Texas at (972) 979-9316.