Not everyone “gets” blogging or sees its value in business. So we thought we would share the top 10 reasons you may want to consider a blog as part of your marketing strategy. Also, check out our article, To Blog, Or Not To Blog.
- When you write about a topic, you become the expert. Or more importantly, people perceive you as one!
- It builds your brand and positions you as the leader in your industry.
- Allowing comments gains insightful feedback from your customers.
- Provide additional value to your customers.
- Add additional customers who you would not have otherwise reached.
- Builds content that is integral to your SEO strategy and optimization.
- Keeps your content fresh and current.
- Sets you apart from the competition.
- Creates a sense of community and you become a “celebrity” of sorts.
- Makes your company more money. Wait, we should have just said that!
Floyd, you are exactly right! You actually have to develop your position in the community, it will certainly not come overnight. For example, we write very few articles on SEO, however, we have a 100% success rate in achieving Google Page One Placement (TM) for our clients. Why don’t we write articles?
Simply, it is not very helpful for our clients who simply want us to do it and not really learn too much about it. Twitter or Facebook ARE much more asked about, so we have written many articles about those thing.
Thank you for your insight!