Google Authorship offers a branding opportunity for your small business website – albeit static or dynamic. It allows you to place either your company logo or your own photo alongside your content within Google’s search results. For example, if you type in “How to Sign Up for Google Authorship” into the search function, you will see a relevant article with the author’s name as well as the author’s photo alongside the article.
With Google Authorship enabled, you will be able to increase brand awareness as well as your website’s ranking in the search results. It is recommended that you take advantage of brand recognition, as users are more likely to click on a result with an image beside it. All in all, your byline (full name) and your photo will help you distinguish your website from those without authorship.