All you need to know about Graphic Design for Social Media
Social media is a large part of our society, we use it for almost everything. It has a life of its own and having a presence on the right social media platforms goes hand in hand with having the right graphic design for your social media strategy.
Let’s face it, if your website, Facebook page, or Pinterest account is not appealing people will pass on your content even if it is awesome. There are several factors that need to be in place for your company to stand out from the rest.
An eye-catching logo and the right brand development can really change how your company is perceived. In the digital marketing world, the reputation of your company is heavily judged on the look of your website and social media presence.
In this article we are going to discuss why graphic design for social media is important, how it can help highlight your brand and business and why paying attention to some important tips can help in cementing your company’s brand as an authority online.
Let’s dive right in.
Why is Graphic Design for Social Media Important?
Here at Portside Marketing, we love helping clients build their social media presence. Every day we move in the direction of progress to make sure we stay on the cutting edge of design. We know that many businesses would not be where they are today if it were not for social media.
But let’s be honest, the graphic design market can be saturated with the same look, on multiple websites. Several companies follow the same web design patterns and have no originality.
Taking the easy way out can cause your company to lose followers or worse never gain followers and the traction you need to build the business you want.
In order to stand out, you need to create unique and interesting graphics, why?
Well for one reason google uses customer engagement and social signals as a ranking factor in SEO. Having tons of interaction tells Google that your content and customer engagement are of high quality. So, in turn, they rank your pages higher.
What’s the take away here? SEO is not only about keywords and links. Graphic design for social media is also a factor, so having an appealing presence matters. Portside Marketing specializes in search engine optimization (SEO). We help you dominate the competition by offering you all the tools and resources you need to succeed.
How Can Graphic Design Help Your Company Get Noticed?
Think about this for a moment, what was the last boring task you did? Maybe it was cleaning, or emptying the gutters in your home. Maybe it was reading an email. Whatever the case you were bored. There is a feeling that’s attached to that task that you always remember.
That is the feeling you want to avoid giving to your viewers. Statistics show that if your content or your design isn’t engaging people will leave your site in under 3 seconds!
When your graphic design isn’t engaging or unique you become just like everyone else. Dr. John Medina, the author of Brain Rules said “If information is presented orally, people remember about 10 percent, tested 72 hours after exposure. That figure goes up to 65 percent if you add a picture.”
That’s a significant increase. Confirming that if your designs aren’t done well it’s like you’re not even there. Viewers won’t remember your brand. We love exciting visuals.
Now let’s move on to some great tips that can help you level up your content with graphic designs for social media.
Where Should You Begin?
Knowing that you need to have more charismatic designs is one thing, but actually implementing the proper design strategy is another story. First, we are going to give you some tips and on what to look for in a good design, then provide you with the best resource to get started.
5 Quick Design Tips to Consider for Graphic Design for Social Media:
- Bold and Bright colors: Our eyes automatically find color, so bright color schemes are trending, because it works.
- Using graphic icons to visualize your concepts: icons make our ideas easier to understand, which stands out to your visitors.
- Original ideas matter: Being able to illustrate your ideas into a social media graphic will definitely set you apart (in the good way).
- Incorporate your branding into your design: Sharing posts is a daily ritual nowadays. When that happens with your content you want your branding to be shared with it.
- Use premade social media templates to get started: This can be a good way to help your design team get started and save time. It can be hard starting from scratch especially if you have no designing background.
Those are just a few tips to consider. You might be thinking, hey I’m no designer, I don’t have time for this! We understand and have just the thing to help you out.
Final Thoughts
There are thousands of websites and social media profiles out there using the same old stock images, icons, and bland color schemes. You learned today that not having a unique perspective and graphic design for your social media can hurt your reputation, your customer engagement, and your SEO ranking.
We know there is a lot to do when it comes to running a business. Even taking an extra hour out of your day to try to learn design can cause frustration.
Here at Portside Marketing, we create amazing websites that focus on all the right characteristics of graphic design for social media. With over 35 years of website design and online marketing experience, you can trust everything discussed above and so much more will be implemented for your business.