Running merchandise giveaways can be a great way for businesses to create excitement, build brand awareness, and connect with new potential customers. The challenge is that giveaways often require a lot of coordination — collecting entries, choosing winners fairly, and shipping shirts to different addresses. Sticker Mule created a tool called Give that streamlines this process by automating the steps businesses usually have to handle manually.
Give allows any business to host a t-shirt giveaway directly through their Sticker Mule account. A business can select a shirt they’ve purchased, set how many winners they want to award, and choose how long the giveaway will run. Once the giveaway link is shared with their audience, participants can enter by providing basic information such as email and size. When the giveaway ends, Sticker Mule randomly selects the winners and handles shipping the shirts to them. This can help businesses save time and avoid the need to package and mail items individually.
For business owners focused on growing their audience, the built-in email entry feature can be useful. Entries collected during the giveaway are made available to the host afterward, which can support newsletter growth or future marketing initiatives. Because there is no account creation required to participate, entry is simple and can encourage more people to sign up.
Businesses can use Give in several situations, such as:
- Launching a new brand or product – Announcing the giveaway alongside a new product release can help draw attention to the launch.
- Celebrating milestones – Businesses reaching anniversaries, expansion announcements, or other milestones can use a giveaway to highlight the occasion.
- Encouraging social engagement – If the business chooses the social entry option, participants can enter through engagement on X (formerly Twitter), which can help extend reach.
- Growing an email list – By selecting email entry, businesses can connect future communications to new audiences.
Entrants also have a simple experience. They follow the giveaway link, choose a size, and submit their details. Once winners are selected, they receive the t-shirt without needing to make any purchase. The entire process is clear, and eligibility details are listed directly on the giveaway page.
Give is currently available for U.S. customers hosting giveaways, and shipping is handled domestically. Each giveaway page includes the requirement information, start and end dates, and number of winners so everything is transparent.
Sticker Mule’s Give tool provides a straightforward way for businesses to offer branded t-shirts and build interest without adding work to their internal team. It combines entry collection, random selection, and shipping into one automated system so businesses can focus on sharing the giveaway and engaging with participants.
We simply love this new offering by Sticker Mule. If you are interested in learning more or having us design your new t-shirt, give us a call.