We specialize in website design, online marketing & print marketing for small to medium businesses.

News & Noteables

March 3, 2017

Google Ranking in 2017 – Learning What Matters

If the goal for your website is to boost its Google ranking in 2017, then it is important to know what factors matter most. Some factors that mattered just a few short years ago no longer carry the same weight. Now, you must focus your attention on the experience you can provide your visitors over everything else. Here are the most important factors when it comes to giving your website the best ranking possible. Mobile […]
March 1, 2017

How Logo Design and Placement Influences Customers

Logo design and placement is a vital component of appealing to customers.  Customers generally don’t spend a lot of time looking at each item’s label.  It’s far more likely that they will quickly glance at the item.  This is why logo design and placement are so vitally important. In order to get your product noticed in a sea of similar items, your best bet is to have a well-designed, familiar logo that your customers will […]
March 1, 2017

Reputation Management: Managing Your Online Reputation Right

Reputation management plays a big role in how people see your business. If you don’t manage your reputation well then your business can take a devastating turn. Many companies don’t understand the ins and outs of reputation management. There are several different aspects involved in creating your company’s reputation. How you manage these streams of information and how you respond can make or break your business. Professionals at Portside Marketing in Dallas, Texas are experienced […]
February 15, 2017

SEO and SEM Similarities, Differences, and Benefits

SEO and SEM are terms related to the world of marketing and search engines. SEO stands for Search Engine Optimization while SEM stands for Search Engine Marketing. Both of these terms have similarities and differences. When used correctly, they can both benefit your company. At Portside Marketing in Dallas, Texas we have extensive experience with both terms. Our professional staff works with SEO and other technologies to help provide the best service possible to our […]
February 11, 2017

Content Marketing: Take Your Content to the Next Level

Content Marketing is a great way to relate to your customers and potential customers in this internet infused world. By creating and distributing valuable and consistent streams of relevant information you will attract the customers you’re looking for. However, there’s a lot more to content marketing than just posting on a blog and hoping for the best. Companies like Portside Marketing in Dallas, Texas are experts at content marketing. They excel at helping their clients […]
February 8, 2017

To Blog or Not to Blog

So What IS a Blog? By now, everyone may know what a blog is and have probably seen one, but just in case, here is a quick description. Skip to the next section if you already have this part down. Wikipedia describes a blog as: A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of […]