Have you ever wondered how you could convert leads into sales? Retargeting is your answer. Prospective consumers are more likely to click on advertisements that are appealing & colorful, as opposed to boring, black & white advertisements. In addition, the delivery and message of your ad should be straightforward – not disingenuous. Thus, if the individual clicks on your advertisement, you have successfully made a lead. Your next goal would be for that same consumer to purchase one of your products (i.e. E-books, DVD’s, etc.) through your online store. If s(he) does NOT make a purchase, you have failed to make a sales conversion.
Failure to make sales conversions can be extremely frustrating, especially after you have made large investments in online marketing campaigns. If you don’t see the conversion rates that you previously envisioned, fret no longer! When you incorporate retargeting methods to your business, you will be able to gain brand awareness and trusting relationships with prospective consumers; thus, increasing your overall conversion rates.
When a consumer visits your website via Google Search or your advertisement, your server automatically tags his/her IP Address – which is a numerical label assigned to a computer using an Internet Protocol. Then, that consumer’s IP address will be recorded into your server’s database.
There are four types of retargeting: Site, Search, Social, and Behavioral:
Think about Google AdWords – a form of advertising that includes “pay-per-click” and “pay-per-thousand-impressions”.