Are you aware of just how many things go into determining search rankings for websites? It used to be that you just had to have the right URL and the right keywords. It didn’t even matter how those keywords were used. Now, the game has changed entirely. There are dozens of factors that go into figuring out your search rankings. One of the newest factors to enter the mix is your reputation. Do you know what people are saying about you online? If not, then you may want to go and look.
Google and other search engines take the process of creating search rankings very seriously. They want consumers to trust their results. If the consumer does a search for a specific product or service, the search engine should be able to provide the most relevant answer. However, each search engine has a slightly different way of determining what that means. One thing that all of them tend to agree on is that reputation plays a big part in how high up the search rankings a company should appear. Even if they have a great looking and functioning website, it doesn’t mean they are the best company for the job. The company may have an average of one out of five stars, so what does a nice looking website give you then?
There are tons of factors when it comes to determining just where you are going to fall in the ranking for your website. You cannot simply have one good thing and it be enough to give you the search rankings you want. In today’s market, you need to have it all. Your website needs to be stunning and informative. Users need to have a great experience when it comes to using your website. You need to have a website that caters not only to those using a PC or tablet, but also to those using mobile devices. Your keywords must be used properly, plus you must use the right keywords. It is a combination of factors that gives you those search rankings. However, as of a recent update, your reputation also comes into play.
Now, on top of those factors, how well you have served your past customers is also a factor. If you have quite a few satisfied customers who have left you raving reviews, this can significantly boost your SEO efforts, and your search rankings. On the other hand, if you have unsatisfied customers, this could also play a part in the search rankings you receive. Search engines want to put the customers with the best overall packages at the top of the rankings. This tells people that the names that come out on top are trustworthy and have worked hard to earn that spot. That’s what customers are looking for.
A bad reputation can really cost you, whether you realize it or not. It is said that around 90% of purchases that people make have online reputations as a factor. 9 out of every 10 purchases made each day depend on another person’s word. Do you have good words out there singing your praises? If not, then you need to work on your reputation if you want better search rankings.
The best way to improve your reputation is to have a professional help you. Ideally, you want to hire an SEO company because they can work your reputation management into your SEO strategy and bring your search rankings up as they work on both. Customers will see the same phrasing used universally for your brand. People will get more used to seeing your company active on social media. Trust will be a pleasant side effect, even if your reputation was once poor. Leaving it to get worse is the last thing you want to do. Instead, tackle your reputation head-on and show people you really want to make things right. It can go a long way in building solid relationships with your customers and improving your search rankings.
When you want to increase your search rankings, plus get positive SEO work done, the professionals at Portside Marketing can help. They know how search engines look over your site. You can have them come in, help bring your reputation up to a level that boosts your search rankings, and trust that your brand will come out shining in the end. Trying to do it yourself is rough, and it can be difficult trying to determine where to even begin. Let those with the know-how and experience make the task simple.