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Website Design & Development

Website design is one of the most important pieces in an online marketing strategy.

Search Engine Optimization

Portside Marketing has some of the top search engine optimization (SEO) experts in the country.

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SEO Explained: A Beginner’s Guide to Search Engine Optimization

SEO, also known as search engine optimization, is a strategy of techniques that is used to increase the number of viewers to a website by improving the site’s search engine rankings. SEO techniques are helping companies become more widely known as their customers search for key words through search engines. Companies such as Portside Marketing, LLC in Denton, Texas are helping companies use SEO strategies to bring new viewers to their websites and increase their customer base.

How Does the SEO Strategy Work?

With widespread internet availability and the increase in mobile internet users, the internet has become the fastest way for people to get information. Users are easily able to plug any search topic into a search engine to get information and are instantly flooded with results. The job of the search engine is to find the information that they believe is the most relevant and authoritative to what the user is looking for. Relevance is determined by the key word search, while authority is determined by the number of links and quality of links from other web sites.

Utilizing SEO strategies can help set your company’s website apart from your competitors and provides you a higher ranking in the search engine results. The goal with SEO techniques is to create content that is not only valuable to your target market, but is something that will likely be shared in other blogs, on Twitter, and other websites. Google then recognizes these shares as authority signals and creates a stronger ranking for your content.

This is why creating excellent content is so important. You want the content on your website to be useful and valued by your readers in hopes that they will in turn share the information, improving not only your SEO rank but also the reach of your material to a larger audience. Your content must include key words and phrases that are entered by search engine users and it must be easily sharable.

Using SEO Technology to Your Benefit

SEO can also be thought of a type of quality control. While many websites crank out as many posts as they can, hoping that the hit their mark, SEO techniques are more targeted and purposeful. By focusing on the words and phrases that are both relevant to your website as well as the customer, you are increasing the likelihood that your potential audience will find you through search engine results. If your website can’t be found in search engine results, then reaching your audience becomes so much more difficult.

So once you’ve created quality content focusing on important keywords that are relevant to not only your business but also your audience, you’ll want to get links to the content from other locations to bump up your authority. Links are important but, just as with content, quality is better than quantity. If your content is great and relevant, then the links will come naturally. People will be eager to share what they’ve learned with their friends. Sometimes, other businesses will pick up your link as well and share it with their audience. This will greatly expand your reach, and because you’ve created great content to begin with, that expanded audience will likely share it with their friends.

Once you’ve got the ball rolling, the important thing is to keep it going. Continue to research to find out what your desired audience is searching for and how your company can provide the answers they crave. You can expand on these key terms to further narrow your focus and bring in more specific viewers, or you can keep the broad focus. Different methods work for different companies.

It’s also important to understand that the search rankings of some of the top search engines may change from time to time. Reaching out to professionals, such as those at Portside Marketing, can help you stay ahead of the curve when it comes to creating quality content that appeals to your audience while still meeting the requirements of the search engines for a high ranking.

SEO strategies can really boost the views to your website as long as you continue to provide your customers with a high level of content that they can benefit from and that they feel will benefit the people that they know. There are also other aspects of SEO that can help your viewers have a more pleasant experience. For example, creating a seamless user experience that is the same across several platforms is something that users will appreciate. This is especially important with the increase of mobile users and the many different sizes of mobile device. While trying to break your company out of the pack can seem like a daunting task, learning and applying SEO strategies can make your break-out a lot easier.

If you have any questions about SEO technology or application, please contact Portside Marketing, LLC in Denton, Texas at (972) 979-9316.