College Station Texas Logo Design – Creating the Icon of Your Company
College Station Texas Logo Design company Portside Marketing can create your unique brand. Logo design can be a lot more complicated than people realize. Having the right brand elements can make the difference in how successful a company is. Logos are often the very first impression people may have of a particular brand.
From color to symbols, a logo can subliminally alter perceptions, influence folks to make decisions and create a feeling.
A red logo in the medical field may not be a good decision. It reminds people of blood.
What symbol you use, how is flows within the logo and even the font used can all play an important part of the brand. A dentist, for instance, may immediately think to use a tooth as the symbol of their business. However, that does not sett hem apart from others. Tooth symbols are overused and not very interesting. Using something that helps the practice look more successful may well be a better choice.
These decisions and more go into a proper brand development. Understanding the demographics of the client base is important. Determining the goals of the business and ideal clientele can also be important.
Logos Can Create a Feeling
A brand will be around a long time, sometimes 100’s of years if the business thrives. While a brand can be changed, some of the most successful brands have rarely changed their logo. And those that have, often change them only slightly. It can take years and even decades to establish a brand, so it is important to do it properly.
College Station Texas Logo Design Factors
So, what are the factors that go into effective logo design?
There are a lot of important factors that help create a great College Station Texas Logo Design.One of the main purposes of a logo is to create a feeling for the brand. Here are a few examples of what that could mean.
- Highly technical
- Age appropriate
- Fun or excited
Logo Design & the Psychology of Graphics
The graphics and symbols used in a logo and brand can greatly influence a buyers decision.Additionally, the symbols and graphics used can greatly impact how recognizable the brand is. Think about these highly recognizable symbols:
- McDonald’s – Golden Arches
- Mastercard – Joined Circles
- Pillbury – Dough Boy
- Michelin – The Michelin Man
- Target – The Target “Red Target”
These are just the tip of the iceburg. FOr many of these, just reading those words brings the iage to mind. Some of them are so simple, most people think there was no creativity in the design. But rest assured, most of these brands spent a lot of time, money and effort developing and marketing these brands. Seeing a symbol and quickly knowing what brand it is – that is a big accomplishment.
See more here – the 50 most recognizable brands.
So what design features are in most brand symbols and graphics?
These are just a few but some of the most important design features:
- White space
Logo design can be important to the overall packaging of products too. All elements should appear to belong together. But, be mindful that the logo doesn’t get lost or blend in the packaging design. Customers should be able to quickly identify your products, company or brand.
A logo placed towards the top of the packaging for instance, have been shown in studies to be more visible. Placing a logo near the top can also mean power and authority. The subconscious mind that sees a logo placed high on packaging often gets perceived as a higher quality, powerful brand.
Other Factors to Consider with College Station Texas Logo Design
Yes, logo placement is important. But it isn’t the only factor to consider. The logo should be a quality design. Clipart should not be used. The logo should be easy to see and convey the business message.
A great example is green or healthy companies. Many health-conscious brands use the colors that make you think about nature, like brown or green. Different colors & styles can relay different emotions and feelings. Your logo should be:
Less can often be more with logo design. Trying to incorporate too many factors can clutter the logo. A logo is used to identify a company but not so complex that the message gets lost.
College Station Logo Design Tips
Here are some other things to consider regarding logo design:
- White space
- Active design
- Negative space
- Different mediums
- Different backgrounds
- Cultural differences
- Should compliment a website
Consider what is not there as much as what is there. Think about the impression that the negative space within the logo may influence customers. Active design can bring the logo to life by implying movement. Who is the target market? Are there any potential cultural inconsistencies? How will the logo look on different mediums? On different colored backgrounds? Will the logo work well with print and embroidery? A versatile logo can be used in many ways down the road.
Find the Right College Station Texas Logo Design Company
A quality logo design & brand company will have a vast portfolio and plenty of positive feedback. Look for experience in both the artistic and technical sides of the brand development. Has the company won awards? What comes with the logo? Look at the portfolio to see if the brands shown are high quality brands. Ask for references and read reviews.
Portside Marketing has been designing logos and creating brands for over 20 years. Let us help you create your brand.
An award-winning logo design team!
We have won many design awards over the years. Why? We consult with clients to understand their culture, company goals, mission and customer-base. That ensures each logo created is a unique reflection of that particular company. And, each logo is versatile, creative and effective.
Once your logo has been created, you may want to consider a custom designed website as your next step.
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