by Lisa Parziale | Jan 14, 2017 | Search Engine Optimization, SEO
If your company seeks local or national exposure, traditional online marketing strategies are still one of your most effective solutions to implement in your marketing mix. Organic or natural search results are easily described – when a potential client types in...
by Lisa Parziale | Aug 14, 2016 | Marketing Blog
What Is SEM? Search Engine Marketing (SEM) refers to the general process of improving a website’s visibility and ranking on the search engines. Most of the time, it is referred to as simply “search marketing”. SEM combines organic marketing with paid advertising to...
by Lisa Parziale | Aug 13, 2016 | Marketing Blog
What Is SEO? What is SEO? Search Engine Optimization (SEO) is a web marketing technique that helps websites rank high on the Search Engine Results Pages (SERPs). This will result to higher traffic rate from the search engines. The World Wide Web is a vast world...
by Lisa Parziale | Feb 4, 2016 | Marketing Blog
For Immediate Release: February 4, 2012 – Flower Mound, Texas Post by Lisa Parziale, Co-founder of Portside Marketing, LLC Under Creative Commons License: Attribution No Derivatives How to Get High Quality, Natural Links to Your Website We are constantly asked,...
by Lisa Parziale | Jan 28, 2016 | Featured, Marketing Blog, Search Engine Optimization, SEO
So you want to market yourself or your business on Facebook? You are right on track! Facebook is a major source of traffic that can bring in leads, customers and new business.Many businesses overlook this relatively inexpensive, highly effective marketing strategy....
