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The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
December 16, 2020

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
December 16, 2020

Print Marketing Trends – Branding 2020

Print Marketing Trends – Branding 2020 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp.  The best part […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]
June 25, 2019
Business Assets for Marketing

Important Business Assets You Need to Have

When you own a business there are many things to consider. From inventory to employees to accounting, you’re always busy doing something. One thing that can’t get lost in the shuffle is how you market your business and manage your business assets. These days everyone goes online to look for a business or service they need. Once they find a few, they search how successful they are via reviews. That’s why you need to make […]
December 14, 2018
Digital Marketing

What are the Different Types of Digital Marketing?

The term “Digital Marketing” has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature.  Today it could refer to several different types of internet marketing that have become more effective than print advertising.  If you’re in the business world, it’s important that you understand what each subset of digital marketing entails. Likewise, it’s important to know […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
March 11, 2016

What is on Your Mind?

Quote of the Day by Portside Marketing
September 20, 2016

Choosing Between Two Evils

Quote of the Day - Choosing Between Two Evils
June 23, 2016

Say ‘No’ to Striking Out

Quote of the Day - Say 'No' to Striking Out

Print advertising is not something to be taken lightly, it is often the very first image your potential customers have of you and your business. And as they same, first impressions are everything. Your brand and print materials should be powerful, easy to remember and convey your mission, all with a simple mark, well thought out content and complimentary graphics.

What’s In A Name?

What you name your company may be just as important as how you represent it. Do you remember the name of that company that ran that ad during the Super Bowl? You know, the one with the monkey in the attic? Of course you don’t, because we are making that up. But everyone has seen a commercial on television and they can recite the commercial. It is so catchy, everyone talks about it. And then, you realize, you have no idea what company it is that is being advertised. We have all seen these and this is a great example of what’s in a name.

One of our affiliates named their company – so you see their print materials and you hear the name and with very little effort, everyone is buzzing about DANG I LOVE THAT! In this example, the name is most appropriate to the business as well, since they have a service where customers and social media folks can give feedback about a service, product or anything else that, dangit, they love! Catchy isn’t it?

Brand Mark, Logo, Symbols – Your Service Mark

Once you have a great name selected, your next step is to create a service mark. Most folks call that a logo or brand symbol. Whatever you call it, you want to follow the same principle as you did when you selected your company name. It must be memorable! Think McDonalds’ golden arches Starbucks. You see them an immediately recognize them and know what they represent. That is a tall order for a piece of artwork.