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The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
March 22, 2021

Print Marketing Trends – Branding 2021

Print Marketing Trends – Branding 2021 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp. The best part […]
February 16, 2021

WordPress Marketing Consultants

WordPress Marketing Consultants The world of WordPress is ever-changing. WordPress and WordPress consulting are one of the hottest professions around the world. But it’s not easy and knowing how to find the best WordPress marketing consultants can be a challenge. There are a lot of things you must pay attention too when trusting your business with a marketing agency that claims they know WordPress. And, claim they can manage your business and consult you on […]
February 9, 2021

The Value of Hiring a Website Designer for Your Small Business

The Value of Hiring a Website Designer for Your Small Business Your website is one of the most important marketing tools you have for your business. It does not matter if you are a start-up, a small business owner, or a large globally recognized company. People and Google don’t care. Your website needs to be up to the challenge. A website designer for small business is how you get started. Because every business starts out […]
December 16, 2020
10 Biggest Graphic Design Mistakes

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
September 20, 2016

Choosing Between Two Evils

Quote of the Day - Choosing Between Two Evils
January 14, 2016

Work First, Play Second

Quote of the Day by Portside Marketing
July 26, 2016

Mistakes

Quote of the Day - Mistakes

Print advertising is not something to be taken lightly, it is often the very first image your potential customers have of you and your business. And as they same, first impressions are everything. Your brand and print materials should be powerful, easy to remember and convey your mission, all with a simple mark, well thought out content and complimentary graphics.

What’s In A Name?

What you name your company may be just as important as how you represent it. Do you remember the name of that company that ran that ad during the Super Bowl? You know, the one with the monkey in the attic? Of course you don’t, because we are making that up. But everyone has seen a commercial on television and they can recite the commercial. It is so catchy, everyone talks about it. And then, you realize, you have no idea what company it is that is being advertised. We have all seen these and this is a great example of what’s in a name.

One of our affiliates named their company DangILoveThat.com – so you see their print materials and you hear the name and with very little effort, everyone is buzzing about DANG I LOVE THAT! In this example, the name is most appropriate to the business as well, since they have a service where customers and social media folks can give feedback about a service, product or anything else that, dangit, they love! Catchy isn’t it?

Brand Mark, Logo, Symbols – Your Service Mark

Once you have a great name selected, your next step is to create a service mark. Most folks call that a logo or brand symbol. Whatever you call it, you want to follow the same principle as you did when you selected your company name. It must be memorable! Think McDonalds’ golden arches Starbucks. You see them an immediately recognize them and know what they represent. That is a tall order for a piece of artwork.