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Reputation Management

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Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
March 22, 2021

Print Marketing Trends – Branding 2021

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10 Biggest Graphic Design Mistakes

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

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5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
October 14, 2016

The Friend of All Living Things

Quote of the Day - The Friend of All Living Things
October 15, 2016

The Bluebird’s Task

Quote of the Day - The Bluebird's Task
March 11, 2016

What is on Your Mind?

Quote of the Day by Portside Marketing

Reputation management is an important part of managing your business’s social media reputation.  With the growing influence that social media has for your business, you want to ensure that you have superior reputation management.  Portside Marketing, located in Flower Mound, Texas, can provide reputation management for your business.

The Importance of Social Media Reputation Management

Social media can be an excellent tool to help you grow your business and bring awareness to your customers.  However, there are also risks associate with social media that can potentially damage the reputation of your business.

No company is without mistakes or errors in judgement.  Social media can act as an angry mob waiting in the wings to pounce on your mistakes.  Many companies think that avoiding social media all together protects them from the dangers of being called out on the internet; however, this is not the case.  Dissatisfied customers will still take to social media to drag your business through the mud whether you have a social media presence or not.

The best thing you can do as a business owner is to be present on social media and use reputation management skills to keep unpleasant situations from getting worse.  While it is impossible to please all people all the time, there is certainly a better way to handle certain situations that could potentially be catastrophic to your business.  By joining social media you allow your business to have a voice.

The Benefits of Social Media Reputation Management

By developing your online social media presence, you are allowing your customers a glimpse into how your company does business.  This is extremely important in this day and age. Customers want to give their business to companies who match their own beliefs and standards.  Social media also allows you another way to connect with your customers.

Social media profiles also rank highly on search engines.  Sharing updates on social media also will contribute to your ranking on Google.  With social media, your customers are able to easily find a way to provide feedback on your goods or services.  Reputation management will also help you put your best foot forward by allowing your company to tell the story behind its actions, which is particularly helpful in the event of a crisis.

Reputation management can not only help your company stay ahead of the rumors and speculation during a crisis, but it also provides a way for your company to bond more closely with its customers.  This bond will help establish trust and loyalty for your customers.  This bond also will help in the event of a crisis.  Loyal customers are more likely to be understanding.

Smart Social Media Reputation Management

Reputation management can help take the fear out of social media and help you build a stronger reputation that is able to hold its own in the event of a crisis.  Managing and building the social media reputation for your company involves several areas.

You must be smart about what you say.  Avoid sharing anything potentially offensive.  There are many groups of people on social media that are ready to pounce if you say anything too judgmental or distasteful.  Negative posts are another way to alienate customers.  Keep a positive tone and avoid any bashing or negative communications.  You don’t want people to associate your brand with negative feelings.

A big part of social media reputation management is staying active.  A social media profile is no good if there is no activity.  Post or schedule regular updates as well as content that will encourage your followers to interact.  Often times this can be time consuming for a small business owner and you may find it worth the cost of placing a professional in charge of your online reputation management.  It’s important to make sure this individual or company thoroughly understands the ins and outs of social media reputation management so they are able to utilize social media to its full capacity.

It’s extremely important to realize that everything shared on your company’s social media profile is a direct reflection of your company and its reputation.  This is why it’s so important to avoid negativity.  It’s also important to not get into a fight or lose your cool on social media.  You will want to be sure that negative feedback is handled immediately before something that would otherwise be easily resolved, snowballs into something that you can no longer control.  Be kind, respectful, and helpful to your customers.  Care about what they say and show them that you are able to stay on top of any issues or problems that arise.

Reputation management for many companies also extends to the employees.  If your company has employees, then your company should also have a social media policy.  It’s very likely that your employees utilize social media for their personal use.  Establish a policy that discusses if your employees are permitted to share company information and what is, or isn’t appropriate to say about the company.

Social media can be a terrific asset to a company as long as you have the proper reputation management for a guide.

If you have any other questions about social media reputation management, please contact Portside Marketing in Flower Mound, Texas.

January 24, 2017

Social Media Reputation Management for Businesses

Reputation management is an important part of managing your business’s social media reputation.  With the growing influence that social media has for your business, you want to ensure that you have superior reputation management.  Portside Marketing, located in Flower Mound, Texas, can provide reputation management for your business. The Importance of Social Media Reputation Management Social media can be an excellent tool to help you grow your business and bring awareness to your customers.  However, […]
February 4, 2017

Worried About Reputation Management? Try Reputation Marketing

Reputation Management and Reputation Marketing are complicated aspects of business ownership and management. Every business is susceptible to the complaints of irate customers who are quick to take to multiple platforms to post their disapproval. Reputation management and reputation marketing both give your business an edge when executed properly. Some companies choose to hire out the reputation management side of things. Typically this involves either a third party, or an in-house employee who is in […]
March 1, 2017

Reputation Management: Managing Your Online Reputation Right

Reputation management plays a big role in how people see your business. If you don’t manage your reputation well then your business can take a devastating turn. Many companies don’t understand the ins and outs of reputation management. There are several different aspects involved in creating your company’s reputation. How you manage these streams of information and how you respond can make or break your business. Professionals at Portside Marketing in Dallas, Texas are experienced […]