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The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
March 22, 2021

Print Marketing Trends – Branding 2021

Print Marketing Trends – Branding 2021 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp. The best part […]
February 16, 2021

WordPress Marketing Consultants

WordPress Marketing Consultants The world of WordPress is ever-changing. WordPress and WordPress consulting are one of the hottest professions around the world. But it’s not easy and knowing how to find the best WordPress marketing consultants can be a challenge. There are a lot of things you must pay attention too when trusting your business with a marketing agency that claims they know WordPress. And, claim they can manage your business and consult you on […]
February 9, 2021

The Value of Hiring a Website Designer for Your Small Business

The Value of Hiring a Website Designer for Your Small Business Your website is one of the most important marketing tools you have for your business. It does not matter if you are a start-up, a small business owner, or a large globally recognized company. People and Google don’t care. Your website needs to be up to the challenge. A website designer for small business is how you get started. Because every business starts out […]
December 16, 2020
10 Biggest Graphic Design Mistakes

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
November 15, 2016

What Is That Smell?

Quote of the Day - What is that smell
July 23, 2016

No Offense, But I’m About to Offend You

Quote of the Day - No Offense, But I'm About to Offend You
January 3, 2016
Success is no accident! Quote by Lisa Parziale

The Hidden Secret to Success

Success is no accident! Each day brings new opportunities to succeed. Embrace every moment! Nothing bugs me more than when folks say “it must be nice” when referring to others success. My answer to that is always, “Yes, it is wonderful!” For many who achieve success, the single things most people say is that their success was no accident. They actually planned to succeed and followed their own plan. Does that mean they may not […]

In the past, businesses have been able to add reviews about themselves from various sources to their home page in such a way that the review would show as a snippet for the webpage. While you can still add glowing customer reviews to your website, Google has announced that they’ll now be ignoring them when it comes to Google searches.

The change is part of Google’s quest to make review rich results more helpful to their users. New updates to algorithms will no longer show the star ratings from the schema types LocalBusiness and Organization where the review subject and the website hosting the review are the same. This change is designed to ignore “self-serving” reviews to help reduce invalid or misleading information for users.

Moving forward, only specific schema types and sub-types will show review rich results. For those of you unfamiliar with the term schema, it’s essentially a way to help search engines understand your website better. With proper schema markup search engines can provide more user-friendly results during searches. Up until this change, these results often included star ratings and occasionally review snippets.

If you’re rushing off to Google your company name you may still see the review snippets and stars as of right now. Google’s announcement made no mention of when the changes would go into effect.

What do the Changes Mean for My Company?

Regardless of what Google’s choosing to show in their search results, there’s no need to panic and remove all reviews from your website. The only thing that’s happening here is that Google will ignore any schema markup attached to reviews about your business on your business’s website.

Reviews are still a good thing.

Keep collecting and displaying those reviews. The social proof will still help your business, it just might not show on the Google search results. While, at first glance, this may seem like a huge disservice, it’s really not. Since Google is rolling out this change for every local business it more or less removes the competitive advantage.

Can I Use Third-Party Reviews Widgets to Display My Star Rating?

Google says “no.” Even if the reviews themselves live on a different trusted domain such as TripAdvisor or Trustpilot, Google says the information will still be ignored. Google’s John Mueller explains:

“Regardless of where the reviews live and where the widgets are from, if the entity being reviewed is the same entity that the website is about, review schema markup for LocalBusiness and Organization will be ignored.”

Will These Changes Affect My Ranking?

We believe that utilizing the LocalBusiness and Organization review schema markup won’t negatively impact your rating or result in penalties. The only change you should notice is that the star rating will no longer show on your search results.

This change only applies to organic search. Therefore, Google My Business is not affected. Similarly, websites that gather reviews about other organizations will not be affected.

Per Google, they’ll be rolling out the change slowly. This means that it may be some time before you notice your stars vanish. It also means that your stars could disappear before your competitor’s. If you’re seeing review stars where they shouldn’t be, Google has informed us that they’re considering a special reporting option to flag self-serving reviews.

Improving Your Organic Search Reach

If you’re struggling with your placement within Google search results, reach out to the experts at Portside Marketing. We know the ins and outs of Search Engine Optimization and our team is standing by to help you.

Call Portside Marketing today at (972) 979-9316 for more information on how these review changes affect you and how you can improve your search ranking.

September 10, 2019
Local Business Reviews

Google Announces Changes to Local Business Review Display

In the past, businesses have been able to add reviews about themselves from various sources to their home page in such a way that the review would show as a snippet for the webpage. While you can still add glowing customer reviews to your website, Google has announced that they’ll now be ignoring them when it comes to Google searches. The change is part of Google’s quest to make review rich results more helpful to […]