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The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
August 5, 2016

Google Maps – A FREE Marketing Tool

Google is giving away free, highly optimizable web pages and yours is waiting. You heard me right. A free marketing tool already created and being searched by millions of people. Over 80% of all businesses have NOT CLAIMED their Google listings. Don’t be one of them, because this is one of the first steps you should take to enter into the new era of WEB MARKETING. The web and internet as a whole is changing […]
July 12, 2016

Wordpress.com vs. Tumblr vs. Blogger

Wordpress.com vs. Tumblr vs. Blogger – The Introduction Are you thinking about creating a blog? If so, you’re on the right track because blogging can be used to promote a business, to promote an upcoming event, or to share the your personal interests. With technology rapidly evolving in this past decade alone, many individuals now choose to communicate via a blog rather than calling someone over the phone. A phone call used to be the […]
June 20, 2016

What is Facebook Search?

Facebook Search – What is it? Facebook is always finding new ways to invent itself. Some examples of new inventions are: the News Feed, the Timeline, and now the Facebook Search aka the Graph Search. With Facebook Search, you can naturally search for people, places, photos, videos, and interests. On the contrary, the current version of the Facebook search tool doesn’t offer as much freedom because you have to type in the relevant keywords (i.e. […]
June 18, 2016

What is Google Authorship?

Google Authorship – What is it? Google Authorship offers a branding opportunity for your small business website – albeit static or dynamic. It allows you to place either your company logo or your own photo alongside your content within Google’s search results. For example, if you type in “How to Sign Up for Google Authorship” into the search function, you will see a relevant article with the author’s name as well as the author’s photo […]
June 11, 2016

What is Retargeting and When Should You Use It?

What is Retargeting? Have you ever wondered how you could convert leads into sales? Retargeting is your answer. Prospective consumers are more likely to click on advertisements that are appealing & colorful, as opposed to boring, black & white advertisements. In addition, the delivery and message of your ad should be straightforward – not disingenuous. Thus, if the individual clicks on your advertisement, you have successfully made a lead. Your next goal would be for […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
June 30, 2016

The Importance of Enthusiasm

July 23, 2016

No Offense, But I’m About to Offend You

July 12, 2016

Immortality

February 15, 2017

SEO and SEM Similarities, Differences, and Benefits

SEO and SEM are terms related to the world of marketing and search engines. SEO stands for Search Engine Optimization while SEM stands for Search Engine Marketing. Both of these terms have similarities and differences. When used correctly, they can both benefit your company. At Portside Marketing in Dallas, Texas we have extensive experience with both terms. Our professional staff works with SEO and other technologies to help provide the best service possible to our […]
March 17, 2017

Social Signals & Search Rankings – What to Know

The social signals that you can get from your social media accounts can be a bit confusing if you don’t know what to look for. Very few people actually fully understand how much power these social signals really hold. However, those cues can say a lot about what type of search rankings that you get for your website. The more engaged your audience is, the better your ranking has the potential to be. The problem […]
March 24, 2017

Search Rankings & Reputation – How Do You Rate?

Are you aware of just how many things go into determining search rankings for websites? It used to be that you just had to have the right URL and the right keywords. It didn’t even matter how those keywords were used. Now, the game has changed entirely. There are dozens of factors that go into figuring out your search rankings. One of the newest factors to enter the mix is your reputation. Do you know […]
May 10, 2017

Near Me Search Strategy Helps Customers find Local Businesses

The Near Me Search Strategy is quickly becoming the new, hot strategy for helping customers find local businesses. Google has recently announced a new qualifier that has been added to search queries. Users can now add “near me” to their search to help locate local businesses or other places. Portside Marketing can help you use this new feature to maximize customer reach among these users. We are dedicated to helping our clients grow their business […]