by Lisa Parziale | Feb 16, 2018 | Marketing
If you hear the term SSL being thrown around when talking about websites, it stands for Secure Socket Layer. Basically, it’s a special little protocol that does a big and important job on the web. It protects any sensitive information as it’s being transmitted. Any... by Lisa Parziale | Feb 9, 2018 | Marketing
Think about your company’s logo. How did you decide on the color scheme? Is it based on your favorite colors? Did you choose them by random? If you answered yes to these last two questions it’s time to rethink your logo. Why? Color can drastically affect a buyer’s... by Lisa Parziale | Feb 2, 2018 | Marketing
When you decide to go online to advertise your business or product you may hear a lot of lingo that may sound like a different language. There are a lot of “techie” web terms people use to describe ads and how well they are performing. One of those terms is CTR,... by Lisa Parziale | Jan 31, 2018 | Marketing
When you think about some of your favorite brands, what comes to mind? Most likely their logo is one of the first things that pops up. Why? Because it’s they have memorable logos. When you remember the logo you’re typically going to remember the brand as well and... by Lisa Parziale | Jan 26, 2018 | Marketing
Did someone ever tell you that when they search for a pair of shoes online, the same ad or something similar continually pops up when they’re not even actively looking for it? Is it coincidence? Not a chance. It’s called remarketing and many businesses rely on it to... by Lisa Parziale | Jan 18, 2018 | Marketing
When businesses look to advertise many turn to the web and to social media. Why? Because businesses can reach potential customers anytime and anywhere. Seeing that roughly three-quarters of Americans now own smartphones, businesses are looking to capitalize on that...
