A press release is a newsworthy document generally used to pique the interest of other publications or targeted media outlets. Press releases – which are usually written in third person – must contain at least six crucial bullet points (who is the story about? what is the story referring to? where is the event taking place? when is the event taking place? why is story relevant? how is this story relevant to the publication?) A press release must also contain relevant quotes, as it should feel like a story from a local newspaper.
In general, Public Relational (PR) professionals are in charge of writing press releases. Before the PR team tackle the body of the article, they must address what the press release is about in the headline. In addition, the company logo, the date of release, the contact information, and the sub-heading must go before the body of the article.
The items that should be listed before the body of the article are:
All press releases end with a ### or “–end–”. Press releases that are longer than a page require information, essentially placing a “–more–” tag on Page One.