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The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
December 16, 2020

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
December 16, 2020

Print Marketing Trends – Branding 2020

Print Marketing Trends – Branding 2020 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp.  The best part […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]
June 25, 2019
Business Assets for Marketing

Important Business Assets You Need to Have

When you own a business there are many things to consider. From inventory to employees to accounting, you’re always busy doing something. One thing that can’t get lost in the shuffle is how you market your business and manage your business assets. These days everyone goes online to look for a business or service they need. Once they find a few, they search how successful they are via reviews. That’s why you need to make […]
December 14, 2018
Digital Marketing

What are the Different Types of Digital Marketing?

The term “Digital Marketing” has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature.  Today it could refer to several different types of internet marketing that have become more effective than print advertising.  If you’re in the business world, it’s important that you understand what each subset of digital marketing entails. Likewise, it’s important to know […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
November 4, 2016

Holding Your Breath

Quote of the Day - Holding Your Breath
December 6, 2016

Prettier Than Mufasa

Quote of the Day - Prettier Than Mufasa
June 14, 2016

A Synonym for ‘Thesaurus’

Quote of the Day - A Synonym for 'Thesaurus'

What Is SEM?

Search Engine Marketing (SEM) refers to the general process of improving a website’s visibility and ranking on the search engines. Most of the time, it is referred to as simply “search marketing”.  SEM combines organic marketing with paid advertising to achieve optimum result.

SEM combines these two marketing strategies:

  • Search Engine Optimization (SEO) – This is a web marketing strategy that generally tailors a website in such a way that it gains higher ranking on the Search Engine Results Pages or SERPs. This is a free strategy that you can do yourself or hire some SEO experts to do for you. SEO involves free and organic techniques both on-page and off-page. On page SEO includes strategies like optimizing website content, Meta information, and web design. Off page SEO includes strategies like link building and guest blog posting. SEO, when properly done, can help a website reach the top of search result and gain higher amount of traffic.
  • Paid Search Advertising – There are many different forms of paid search advertising. The most popular is Pay Per Click (PPC). With this kind of paid search advertising, you pay for every click generated by your ads. Google AdWords is the most popular PPC advertising program. Paid search advertising makes a website visible on a prominent part of the search result faster than SEO.

Both SEO and paid search advertising are effective SEM strategies. They both help increase a website’s online visibility. Combining these two SEM strategies will help ensure better ranking for your website.

 

How Important Is SEM?

How important is it to engage in Search Engine Marketing? Is it worth your time and effort? A website needs traffic to survive online. Traffic is where you get your sales from. It is where you get your readers. Without traffic, a website is dead. It will be lost in the vast cyberspace. Whether your website is for business or personal expression, it certainly needs traffic.

The search engines are the top sources of traffic. When online users are searching for something, the first site that they go to is a search engine. This is a fact and if your website is nowhere to be found in the top search results, how can your potential market reach you?

The more people reach your website, the more chances for your website to have a higher conversion rate. When a site visitor finds something relevant in your website, they will stay and be converted. By conversion, it means that they either purchase something or sign up for a service.

 

SEM And Your Website

It cannot be denied that SEM is important; however, it is equally important that your website is optimized. It should have good quality content. It should have exactly what your target market is looking for. No matter how many site visitors a website receives, if there is nothing relevant in the website, visitors may leave your website quickly, losing any chance of potential conversion or sale. While you market your website on the search engines, make sure that you do on page SEO as well.

Effectively integrate Search Engine Marketing into your marketing campaign.

August 14, 2016

What is SEM?

What Is SEM? Search Engine Marketing (SEM) refers to the general process of improving a website’s visibility and ranking on the search engines. Most of the time, it is referred to as simply “search marketing”.  SEM combines organic marketing with paid advertising to achieve optimum result. SEM combines these two marketing strategies: Search Engine Optimization (SEO) – This is a web marketing strategy that generally tailors a website in such a way that it gains […]