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The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
March 22, 2021

Print Marketing Trends – Branding 2021

Print Marketing Trends – Branding 2021 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp. The best part […]
February 16, 2021

WordPress Marketing Consultants

WordPress Marketing Consultants The world of WordPress is ever-changing. WordPress and WordPress consulting are one of the hottest professions around the world. But it’s not easy and knowing how to find the best WordPress marketing consultants can be a challenge. There are a lot of things you must pay attention too when trusting your business with a marketing agency that claims they know WordPress. And, claim they can manage your business and consult you on […]
February 9, 2021

The Value of Hiring a Website Designer for Your Small Business

The Value of Hiring a Website Designer for Your Small Business Your website is one of the most important marketing tools you have for your business. It does not matter if you are a start-up, a small business owner, or a large globally recognized company. People and Google don’t care. Your website needs to be up to the challenge. A website designer for small business is how you get started. Because every business starts out […]
December 16, 2020
10 Biggest Graphic Design Mistakes

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
November 22, 2016

The Beach House

Quote of the Day - The Beach House
December 3, 2016

The Relationship Talk

Quote of the Day - The Relationship Talk
May 27, 2016

Celebrity Fame

Quote of the Day - Celebrity Fame

What is Facebook Edgerank?

Many people don’t associate business with Facebook but Edgerank is different. When one thinks of Facebook, you think of social networking. You think of liking your friend’s posts, or posting a video of a cat playing a piano. It’s definitely the last place you should use as a marketing tool. Or is it? Many people get bombarded with pictures, and cliche posts when they scroll through their news feed. This gives businesses an opportunity. Don’t just stop at making a company Facebook page, (they hardly get any views) the best way to use Facebook as marketing tool, is through the News Feed. There is a certain strategy that has made businesses embrace the social network. This strategy is called EdgeRank. EdgeRank is a simple algorithm used by Facebook to decide what will appear on a person’s newsfeed. If you want to get on that newsfeed, then you need follow this strategy.

The Equation of Facebook Edgerank

Edge: Edge is everything that happens in Facebook. From a status update, to liking a comment, this is Edge. You need to master this if you want your business to be relevant in the Facebook universe.

Affinity: Affinity is the relationship between the user and the Edge. The best way for a company to influence a user’s Affinity, is by repeating actions that will increase your edge. Like making comments, sharing, liking posts, and messaging.

Weight: Weight compares certain actions made by a company on Facebook. A comment is more valuable than a like, so, a comment is more plausible to appear on a user’s feed. Posts with the best Weight would be pictures, videos, links, and plain text updates.

Time Decay: The age of your post also determines what is showing up on the user’s newsfeed. No one wants sour milk stinking up their fridge, same goes for old posts. Keep it updated and delete lingering posts.

Keep it short and simple: Posts between 100 to 250 characters are more likely to see likes.

Be Visual: Everyone likes pictures, so naturally you’ll see more traffic by being more visual with your posts.

Post Daily: Many users won’t return to your Facebook page. So by posting daily, you can still be relevant to the user.

Topic: Improve your Business by using Facebook Edgerank

You can make your business stand out by using this simple equation. Businesses with low Edgerank will naturally see less traffic. So by following these steps you will see your Edgerank rise substantially.

May 25, 2016

Facebook Edgerank – How Does it Work & What is It?

What is Facebook Edgerank? Many people don’t associate business with Facebook but Edgerank is different. When one thinks of Facebook, you think of social networking. You think of liking your friend’s posts, or posting a video of a cat playing a piano. It’s definitely the last place you should use as a marketing tool. Or is it? Many people get bombarded with pictures, and cliche posts when they scroll through their news feed. This gives […]