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Facebook Marketing

The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
December 16, 2020

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
December 16, 2020

Print Marketing Trends – Branding 2020

Print Marketing Trends – Branding 2020 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp.  The best part […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]
June 25, 2019
Business Assets for Marketing

Important Business Assets You Need to Have

When you own a business there are many things to consider. From inventory to employees to accounting, you’re always busy doing something. One thing that can’t get lost in the shuffle is how you market your business and manage your business assets. These days everyone goes online to look for a business or service they need. Once they find a few, they search how successful they are via reviews. That’s why you need to make […]
December 14, 2018
Digital Marketing

What are the Different Types of Digital Marketing?

The term “Digital Marketing” has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature.  Today it could refer to several different types of internet marketing that have become more effective than print advertising.  If you’re in the business world, it’s important that you understand what each subset of digital marketing entails. Likewise, it’s important to know […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
December 6, 2016

Prettier Than Mufasa

Quote of the Day - Prettier Than Mufasa
March 18, 2016

It’s Never Too Late

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October 18, 2016

The Puddle of Wonders

Quote of the Day - The Puddle of Wonders

Facebook was founded 16 years ago, and in this time has grown from an application made in a dorm room to a social media giant used by millions and millions of Facebookers. It has become one of those mediums many can’t live without and so has Facebook marketing.

It started as a social network, to share pictures, stories, and ideas. Over time it’s evolved into a platform where businesses can be built. Almost instantly becoming household names overnight if… the marketing is done effectively that is.

Many say Facebook is old news and a lost cause, and your marketing efforts should be placed elsewhere. While others say the exact opposite. Who should you believe? In this article, we will analyze both arguments and leave the decision to you.

However, it is always in your best interest to do research and make educated decisions after speaking with experts and those who are performing well in your area of interest. Portside Marketing can improve your chances of performing well in marketing, with branding-development, SEO, and website design which helps with Facebook Marketing.

Facebook Influence

The fuel that has led Facebook to such high internet and global status is information. Facebook marketing is all about understanding information. And what better place to market than where most of the online visitors are. Even the non-techy types are scrolling through stories, and images on Facebook.

But here’s the thing, Facebook doesn’t sell any products. So how are they so dominant? What caused their meteoric rise? Ads!

In 2009 Facebook acquired a yearly revenue of $764 Million dollars. Remember…  just five years earlier Facebook was launched on a Harvard campus in a dorm room. Now it was creating revenue in massive amounts all from advertising.

The Power of Information

We live in the information age and whoever owns the information owns the power. And if you understand how to use that information you will be able to advertise and be effective. In 2016 only seven years later the social media powerhouse confirmed a $27 billion dollar year. That is a staggering thirty-four hundred percent increase. All in under a ten-year span.

Consider for a moment that this is no magic trick, there is no secret sauce. It is a strategy and they are using advertisements to make money. Many say they have an unfair advantage, but the speculators are not able to prove why.

The truth is, Facebook has great planners, and people who monitor and test new features and ads all the time. And you can be just as effective with the proper planning and help.

How Effective Is Facebook Marketing?

This is a loaded question, it really all depends on you. Ask yourself this question, how can a place that has millions of people that visit every day not have anyone who wants to buy something? We as people like to buy things and that will never change.

According to a study by social sprout 34% of FB marketers want to increase brand awareness, and 21% hope to increase customer engagement. That’s over 50% of marketers that are saying they want more customers to know they exist and engage with there brand.

Furthermore, about 9% want to get more return on investment with Facebook ads while 11% specifically want more leads and sales.

When you read these percentages what does it mean to you? Hopefully, you are noticing that over 50% of FB marketers have specific goals for there brand. Meaning, brand awareness, and customer engagement are different for each business. And, specific to what they want awareness and engagement to mean.

Then we see only 11% specifically desire more sales.

So could we argue over 50% of marketers on Facebook are seeing effective results? Absolutely! Effective marketing depends on what you want. Clearly not everyone wants more leads and sales. So when you hear the question is Facebook marketing effective? Ask yourself based on what criteria? Doing this will help you be accurate in your decision to agree or disagree.

It’s All About Specifics

How specific is your marketing strategy on Facebook? This question is the golden rule for effective marketing. Every dollar counts, and each business will see different results depending on how finite the plan is. Portside Marketing has an award-winning team that knows what to look for and how to organize your marketing strategy so things are crystal clear. Then we match those strategies with you company logo, website and search engine optimization keywords to get traffic flowing.

Facebook as a hyper-targeted custom audience feature, leading advertisers to lower customer acquisition costs by as much as 73%. This clearly shows you Facebook marketing is effective and can improve your ROI. It’s all about specifics and targeting your audience correctly so you can improve your conversion rates.

Facebook And Facebook Ads Are Different

What happens to many businesses is they fall into a trap. They think that advertising on this platform is the same as using it in leisure. This can’t be further from the truth. Facebook advertising is extremely sophisticated and one of the most –  if not the most, comprehensive advertising tools available at the moment. It is consistently underestimated.

Consequently, this leaves novices feeling that it’s ineffective. They feel it’s no longer useful. This illusion occurs since typically with software things become outdated faster than an ice cube melting on a Texas summer day. But this is Facebook, and everything involved with this brand is completed with the highest of sophistication and quality. They will always improve and be relevant.

Strategies To Improve Your Marketing

Learn how to track your traffic and who is coming to your website based on your ads. You can also install software created by Facebook to allow you to target those who have visited your site and engaged with your brand.

You can see who visits what page and more. Facebook Pixel is a wonderful tool, but often set up incorrectly and ridiculed for not working. It always comes back to knowledge and getting the proper help.

Next, is building your campaigns around your specific objectives. You can actually build your marketing around goals you have. Facebook allows you to do this and market based on what your priorities are.

As we mentioned earlier, you can target your audience with maximum precision. You can create audiences that you want to target based on specified metrics regarding demographics, online shopping behavior and so much more. If you’re new to marketing with Facebook you can see how confusing and overwhelming it can become. This goes for a beginner and individuals who think they understand how the platform works but can still benefit from help.

Always Keep an Eye Out

Facebook marketing is not a one and done process, you always want to monitor your efforts, review your progress, and make adjustments accordingly until your ad is optimized for your audience.

There are so many ways to use Facebook marketing to improve your business. It’s inexpensive and way cheaper than using Google Adwords. It’s hard to imagine for several successful business owners that Facebook’s ability to be effective is actually a concern for some.

Facebook marketing is effective for businesses that continue to learn and get help when they realize they need it. The ineffective myth becomes a reality when confusion on how to run a successful campaign becomes consistent.

Software that creates wealth and growth is seldom easy to master without help. Portside marketing welcomes your questions and is ready to create a marketing strategy that will help your business grow. Reach us at (972) 979-9316. We can provide you with clear guidelines on Facebook marketing.

June 18, 2020
Business owner using Facebook Marketing on multiple devices

Is Facebook Marketing Effective?

Facebook was founded 16 years ago, and in this time has grown from an application made in a dorm room to a social media giant used by millions and millions of Facebookers. It has become one of those mediums many can’t live without and so has Facebook marketing. It started as a social network, to share pictures, stories, and ideas. Over time it’s evolved into a platform where businesses can be built. Almost instantly becoming […]