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The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
December 16, 2020

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
December 16, 2020

Print Marketing Trends – Branding 2020

Print Marketing Trends – Branding 2020 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp.  The best part […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]
June 25, 2019
Business Assets for Marketing

Important Business Assets You Need to Have

When you own a business there are many things to consider. From inventory to employees to accounting, you’re always busy doing something. One thing that can’t get lost in the shuffle is how you market your business and manage your business assets. These days everyone goes online to look for a business or service they need. Once they find a few, they search how successful they are via reviews. That’s why you need to make […]
December 14, 2018
Digital Marketing

What are the Different Types of Digital Marketing?

The term “Digital Marketing” has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature.  Today it could refer to several different types of internet marketing that have become more effective than print advertising.  If you’re in the business world, it’s important that you understand what each subset of digital marketing entails. Likewise, it’s important to know […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
June 15, 2016

The Boiling Water That Whistles

Quote of the Day - The Boiling Water That Whistles
March 18, 2016

It’s Never Too Late

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February 4, 2016

Challenges

Quote of the Day by Portside Marketing

Building a “Welcome” Facebook Marketing Page

Small Business Tools – Facebook is selective on who can create non-traditional Facebook tabs on their Fan Pages. Portside Marketing offers a “Welcome” tab featuring a fully-designed, fully-functioning mini-website with videos, photos, and links, added to ANY website.
FOR IMMEDIATE RELEASE

Flower Mound, Texas – Jan 26, 2012 – Introduction:

Portside Marketing started developing Facebook business pages (Fan Pages) in 2010. For most businesses, creating an effective Facebook marketing campaign is limited to their wall and information page, due to constraints in place by Facebook. Facebook requires application developers to be registered and use a secure server to host content in order to create “custom applications” in Facebook, which includes Fan Page walls and other features. It soon became clear that the limited tools that are available to the average business, coupled with the technical knowledge required, limited the small business from playing with the “big guys” in this market. That is about to change. Portside Marketing has created a streamlined, cost effective solution to creating Welcome Fan Pages and other interactive content on Facebook for the small business owner.

The “Info” tab offers contact information listed in boring plain text. Plus, any important, and interesting, information and graphics placed on the “Wall” keeps moving down the page into oblivion as new posts are attached. Portside Marketing’s new “Welcome” tab mini-website solves that problem effectively and elegantly.

Details:

The “Welcome” tab mini-website (example: Click here to see example) allows businesses to have their website design replicated and loaded directly into Facebook.

Professional business, spend thousands of dollars to design, develop and maintain their websites. In return, tens of thousands of dollars a year are brought in by the websites as they attract new business. Portside Marketing’s “Welcome” tab mini-website allows a business to re-introduce that commercial edge that is currently missing from Facebook. Rather than being hampered by Facebook’s graphic layout, information is presented in the graphic manner determined by the business to be the most effective at bringing in new customers.

Portside Marketing is offering to design and develop “Welcome” tab mini-websites at an inexpensive, one-time $500 design and development fee. Portside Marketing’s Co-founder, Lisa Parziale, explains that, “While it takes considerable creativity and design time to create a business website from scratch, replicating an existing website can be done in just a couple of days.”

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Portside Marketing works with small to medium sized businesses and start-up companies to build an online brand and reputation, while delivering profits to the bottom line. Portside Marketing offers comprehensive marketing and advertising solutions.

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February 4, 2016

Building Facebook Fan Pages

Building a “Welcome” Facebook Marketing Page Small Business Tools – Facebook is selective on who can create non-traditional Facebook tabs on their Fan Pages. Portside Marketing offers a “Welcome” tab featuring a fully-designed, fully-functioning mini-website with videos, photos, and links, added to ANY website. FOR IMMEDIATE RELEASE Flower Mound, Texas – Jan 26, 2012 – Introduction: Portside Marketing started developing Facebook business pages (Fan Pages) in 2010. For most businesses, creating an effective Facebook marketing […]